Microsoft made several recent announcements around adCenter. The company improved the ability to import campaign data through source files, such as Microsoft Excel and .CSV. The upgrade allows marketers to map and save column headings to adCenter formats, as well as reuse some for future file imports. Other improvements include a desktop radius targeting tool previously released in the adCenter user interface, and an answer bar for a quick glance that tells marketers what's new, stuff about the page, how something gets done, and known issues.
Translate 5.53 billion yuan into $877 million, and some might say China's search engine market will soon reach $1 billion. The total represents a 70.4% year-on-year increase, but 4.7% sequential decline, according to IBN Live.
Google announced several updates to transparency in quality scores and keyword and placement diagnosis in the AdWords search network interface. Dig through the series of analogies to find explanations for important updates that Sean Quadlin guides us through, including changes to support click-through rates, ad relevance, and landing pages.
How do search marketers make campaign decisions and educated assumptions based on grouping data? Dave Davies serves up some tips on keyword clustering. He explains tactics to determine how various clusters on a Web site work, breaking it down by frame, brand, product page, and more. The detailed post also helps marketers use the tool to work through the steps and achieve higher return on investments.
Consumers who can't easily locate pricing on a brand's Web site may never see the great follow-up email letter that comes after clicking the "submit payment" button. A Web site price page can get confusing and cause customers to leave the site to purchase the product from a competitor. Zach Bulygo serves up advice on best practices for pricing pages. And while some might seem a bit obvious, pay attention to the details and test, test, test to determine the above-the-fold format that works best.
Thinking about buying into a paid-search platform? Alex Cohen tells us that marketers make the same mistakes repeatedly, and he details five of the most common ones. One of the biggest: companies continue to rely on the software to manage the campaign, similar to a person. For example, no matter how good the software, even if it's tied into an analytics package, he says it can’t strategize and replace human analysis.
Bethany Harvey recently sat down with Lisa Sanner to talk about strategy for search engine marketing budgets, segmentation, and a variety of topics. The two discuss how to determine the highest-priority tasks, how to find big-picture opportunities in keywords and channels, and the most difficult projects when it comes to managing an enterprise paid-search account, as well as account segmentation, such as smartphones from tablets.
Wolfram Alpha, the search engine aimed at analytical data, added the ability for users to search and find information on businesses. Wolfram Alpha can now tell searchers the location of about 2.4 million retail stores for 1,3000 major chains in 220 categories. This information supports local gas stations, department stores and more. It also provides business hours.
Apple's iOS browser drives 54% of Web traffic devoted to search, compared with 36% for the Internet average, according to Chitika's research team, which analyzed hundreds of millions of impressions during the first week in April. Android gets 43% of all Web traffic dedicated to searches. Microsoft Windows users, at 32%, are the second-least likely group to use search engines.
When sites don't index in search engines, consumers searching on specific related keywords can't find the content. Bob Jones gives us eight reasons why content on sites might not get indexed. He explains how to identify crawling errors that are typically caused by a handful of problems, such as an inaccurate text file that sits in the root of a company's Web site folder that communicates guidelines to search engine crawlers.