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5 Tips For Buying Into A Paid-Search Platform

Thinking about buying into a paid-search platform? Alex Cohen tells us that marketers make the same mistakes repeatedly, and he details five of the most common ones. One of the biggest: companies continue to rely on the software to manage the campaign, similar to a person. For example, no matter how good the software, even if it's tied into an analytics package, he says it can’t strategize and replace human analysis.

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