Evelyn O'Keeffe explains the importance of search funnel data, and helps marketers interpret AdWords search funnels reports, assist clicks and impressions reports, and top path funnel reports. She steps through each to provide important tips and insights.
Jenna Sheeran explains the Google tools small and medium-sized businesses can use to connect with local and mobile consumers looking for goods and services, including geo-targeting, Google Places, Location Extensions, and Google Maps. Why tap this market? Throwing out a few stats< she writes, "97% of people use local online media (BIA/Kelsey Group, March 2010), geo-modified search queries are common, and smartphone sales will surpass PC sales in three years (Gartner, Jan. 2010)."
Initial reports that Google services -- including Web searches -- in mainland China were fully blocked on Thursday turned out to be false, according to Josh Lowensohn. The misreported outage came from a glitch in Google's reporting service availability chart. Lowensohn explains the sequence of events that led to the misinterpretation.
Google pulled a few Android apps after finding they collected private data from millions of users and forwarded it to a Web site in China, according to LA News Monitor. The news agency tells us that Mobile security firm, Lookout, reported that wallpaper applications collected browsing history, text messages, phone's SIM card number and subscriber identification, sending the data to www.imnet.us. The site is reportedly owned by someone in Shenzhen, China.
An Econsultancy's Site Search Report, published with Funnelback, finds 57% of companies are planning to increase their investment in site search. Conversion rates through site search can produce 50% higher than average rates. Graham Charlton tells us what companies intend to spend this year on Web sites to improve searches.
Ontolo has published a YouTube video on Link Building Campaign Design. The six-step process steps through defining objectives, defining key results, adiscovering link assets and opportunities, and more. He also explains why relationships are the single most important aspect that should guide each step of every link-building campaign.
Google Ventures and CIA's venture capital arm, In-Q-Tel, both made an investment in a company "that monitors the web in real time - and says it uses that information to predict the future," according to Wired
. The company, Recorded Future, scours Web sites, blogs and Twitter accounts to find the relationships between people, organizations, actions and incidents. Reportedly the company's temporal analytics engine "goes beyond search" by "looking at the 'invisible links' between documents that talk about the same, or related, entities and events." MediaPost wrote last year about the CIA's investments
in social media.
Lisa Barone tells us about eight new link types on the Web. She realizes you may know many of them, but provides tongue-and-cheek word play for each, from "The 'I'm The Expert On Everything' Link" to "The 'Matt Cutts Is My Homeboy' Link."
Semantic and geo-location technologies will turn search into the top tool and make the medium explode, according to Microsoft Search Director Stefan Weitz. He explains the theory behind calling search and social today's "push agents," and what the industry must do to move forward and achieve the goal of perfecting search.
Gabriella Sannino tells us great content that people want to read starts with knowing the audience rather than creating the content and hoping they will come. She explains how to set the ground work, create content as a competitive advantage, and keep an eye on the bottom line to build content as a two-way communication tool rather than a mouthpiece.