Developers have until August 31 to submit Actions for Google Assistant to Google for a chance to win $10,000 and other prizes. The app scoring the highest in “creativity, relevance, quality and usage” will win the prize and a chance to visit the Google Headquarters to attend Google I/O 2018, reports Android Authority. There also are more than 20 other prizes.
Google is warning content distributors and syndicators not to misuse links. “Without care, they could be violating Google’s rules against link schemes,” Search Engine Land reports. “Google says that it is not against article distribution in general … But if such distribution is done primarily to gain links, then there’s a problem.”
Google just unveiled a new Attribution tool to help marketers test different strategies. “Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns,” TechCrunch writes. “Google aims to make the tool attractive to marketers that feel last-click models don’t sufficiently explain customer behavior.”
Barilliance surveyed 500 Australian shoppers to better understand of their habits and preferences with regard to choosing and using shopping channels. Most shoppers use both online and offline channels. At least in Australia, most shoppers still prefer to shop offline. Shopping channel preference vary between industries based on the products. The food and groceries industry, at 73%, has the highest percentage of shoppers who prefer to buy offline. Furniture follows at 70%. Books is the only industry where the majority of shoppers -- at 41% vs. 32% -- prefer to purchase online than offline, respectively.
Google is rolling out a new service for job-seekers dubbed Google for Jobs. Sticking to its strengths, the service includes a search function that will collect and organize job postings, USA Today reports. “Job hunters will be able to explore the listings across experience and wage levels by industry, category and location, refining these searches to find full or part-time roles or accessibility to public transportation,” it writes.
Accelerated Mobile Project (AMP) pages now load twice as fast from Google Search, compared with a year ago. Google made the announcement Thursday from the I/O developer conference. The speed in search is due to several key optimizations to the Google AMP Cache, such as server-side rendering of AMP components, and reducing bandwidth usage from images by 50% without affecting the perceived quality. Google said it also used a compression algorithm called Brotli it launched a couple years ago.
There's an underlying growing challenge when it comes to "fake news" and the implications it will leave on society. The idea that news and information, for most, is readily available online and easily researched. The growing challenge, which some call a "danger," is that "'Fake History' is More Dangerous than 'Fake News.'" William Jeynes, a professor at California State University at Long Beach in California, writes that "fake history has established the foundation for fake news." In The Public Discourse he outlines three instances in which the spread of fake history has been particularly dangerous and serves as the foundation …
The total number of searches on retail sites in the United Kingdom rose 7% during the first quarter in 2017 across all devices, compared with the year-ago quarter, according to recent data from Amplience. The U.K. cloud-based company's data suggests that apparel was the most searched for sector by overseas consumers on smartphone devices, with growth in the quarter of about 52%, reports Just-Style. Searches on Web sites for department stores selling general goods rose 50%.
WPP will now manage media planning, strategy and buying, creative services, social media, paid search, affiliates and production for British Airways. Campaign reports that Ogilvy will support the advertising and loyalty accounts respectively, and work with Group M on the media. The move reportedly ends BA's 12-year relationship between BA and Bartle Bogle.
P&G has cut ties with AudienceScience and signed with Neustar as its data management platform. The company also partnered with several other demand-side platforms, including The Trade Desk. P&G's contract with AudienceScience expires on June 30, according to one report. AdExchanger reports the shift comes as P&G starts to make marketing budget cuts, removing more than $1.5 billion in marketing costs during the next five years.