Adobe announced its intent to acquire privately held Neolane for approximately $600 million in cash, adding cross-channel campaign management to the Adobe Marketing Cloud. The acquisition aims to put Adobe in a better position to address the entire marketing process from campaign creation through planning, execution and optimization.
A little on the geeky side, but Steven Vaughan-Nichols believes Microsoft will replace RT and WP8 with Windows 8.1, and will eventually replace its ARM-powered RT devices with Intel Silvermont/Bay Trail tablets running Windows 8.1. This will give the machines a longer battery life and a low-end tablet that can run what he calls "real" Windows rather than RT. It matters to marketers because RT is useless for those who want to download other apps on their machine, for starters. Read the article here.
Google is reportedly working on a video game console -- a wristwatch based on its Android operating system, and a version of a Nexus Q music-streaming device. No confirmation from Google, but the video game devices built on Android could be available this fall.
Awareness levels of existing and prospective customers vary. It's difficult to create copy that appeals to everyone, but the trick is to find universal appeal to change behavior. Sam Owen takes a look at the different awareness levels of customers to help marketers tailor landing pages. Read the article here.
Peter Meyers takes a look at Google's 25 algorithm changes. He tells us that reports coming in of major ranking shakeups in some verticals prompted him to estimate through data the impact of the changes on each category. He gives us a breakdown of the major categories Moz tracks by the largest percentage change during a seven-day average. For instance, home and garden changed 68%, and computers and consumer electronics, 58.2%. Read the article here.
How would you like to be the first surgery patient under the knife while your doctor uses Google Glass? Rafael Grossmann, MD, FACS, last week used Google Glass in the operating room. Now, he's extending its use into medical education, as he looks at the value of Glass as a tool for teaching, according to John Nosta. He points to the doctor's blog that describes the experience and how the live video images that he saw through Glass were projected on a remote iPad screen.
Microsoft has filed a 9-page report with the Foreign Intelligence Surveillance Court challenging the order preventing the company from publishing the number of national security letters and other data requests it receives from the federal government, according to Cnet. Steven Musil provides a copy of the motion that tells us "Microsoft contends that it should be allowed to reveal in aggregate how many FISA orders they receive each year."
Matthew Brown answers five questions about semantic search engine optimization, from defining the term to determining whether implementing schema.org markup will hurt search engine visibility in the future. As Brown points out, marketers have a laundry list of activities to choose from to increase visibility, build brand, and drive engagement, but it's sometimes difficult to determine what to work on when. He tries to bring some clarity. Read the article here .
Rimm-Kaufman Group CEO George Gallate spills the beans about what's on his mind. He talks about the many consumer voices that provide input to the brand vs. the brand having complete control of the message and campaigns. He also talks about linking communication with content, how search engine optimization (SEO) plays a role, and the future possibilities for measuring the results. Read the article here.
Elisa Gabbert gives us a few simple steps that marketers might overlook in Google AdWords accounts. The steps, part of a white paper she links to in the post, provide marketers with insight into common mistakes that new and smaller AdWords advertisers frequently overlook. Each aims to help strengthen underperforming AdWords campaigns. Read the article here.