GroupM, Kochava, MetaX, and Nyiax have become member companies in an IAB Tech Lab working group that launched Monday focused on blockchain and explore ways to use it in digital technology. Shailley Singh leads the group. The working group will initially design ways to educate the industry, set priorities for business use cases and develop standards and best practices.
BuzzFeed News ran an ad campaign targeted to keywords like "White people ruin." and "black people ruin neighborhoods." The media outlet claims that when an AdWords marketer uses "White people ruin," as a potential advertising keyword into Google's ad platform, Google will suggest that the advertiser run ads next to searches including "black people ruin neighborhoods." The tests were to prove that Google still suggests racist and bigoted terms, according to Alex Kantrowitz.
Google published a blog post Monday reminding developers it plans to distrust Symantec Certificates in Chrome 66. This version of Chrome will remove trust in Symantec-issued certificates issued prior to June 1, 2016. It is scheduled to be released to Chrome Beta users on March 15, 2018 and to Chrome Stable users around April 17, 2018.
Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab using historical ad performance data. The remarketing bid adjustment provides marketers with curated suggestions on how to adjust bids to served ads to specific audiences. Suggestions are based on historical ad performance.
Google has announced the Mobile Web Specialist Certification program to highlight developers with in-demand skills. The certification can be used on a variety of browsers, as well as on desktop. Earning the certification gives the developer a digital badge to display on his or her resume as well as website.
First the industry heard about James Damore. Than the scholar Barry Lynn at New America Foundation. Now a former Forbes reporter comes forward to tell her story. Gizmodo journalist Kashmir Hill tells her tale about the time Google used its power to squash a story that was embarrassing to the company.