About three-quarters of the way into a Wired
article published Monday about what's next for Google Search, experienced search marketers will find the more interesting topics. One includes the problem of spam. Google discovers about 40-billion pages per day of spam and malicious content. Then there is malvertising. Users who think there might be something suspicious with the ad they see in Google Search can first click on the three dots next to the ad and select “About this Ad
,” which includes information about the advertiser and why they were shown the ad.