Ad blocking will likely be built in next version of Edge, Microsoft’s ambitious browser project. That’s according to ZDNet, which cites a presentation slide from a workshop during Microsoft’s Conference, this week. “‘Build ad blocking features into the browser,’ is … being targeted for the next edition,” ZDNet reports.

Focusing on a new set of potential customers in a new international market can be daunting, and the approach to expansion can take considerable time and planning. Kate Morris explains that once you create a URL structure and a process for marketing and content, it’s difficult to change. She created a guide to help expand the business internationally on the Web by making sure Web site users see the correct content for their query in search engines specific to their geographic region.

As part of a long-running copyright suit against Google, Oracle is reportedly seeking up to $9.3 billion in damages. “Oracle sued Google six years ago, claiming the search giant needs a license to use parts of the Java platform in Google's market-leading mobile OS,” PCWorld reminds us. “The damages figure appears in a report compiled by an expert hired by Oracle to calculate how much Google should pay for its alleged infringement.”

Yahoo has reportedly given potential bidders two weeks to submit preliminary offers for its core business and Asian assets. “In letters sent to possible buyers in recent days, Yahoo advisers asked them to submit proposals for their bids, including what assets they hope to acquire and for what price,” The Wall Street Journal reports. “The bidders were also asked for details on how they would finance a purchase.”

Mashable discovered that Instagram is testing a search bar that allows users to search for a specific person's followers, as well as who they are following. The search bars appear under the "Followers" and "Following" section in the app.

As Google’s obsession with consumer data reaches new levels of creepiness, Sundar Pichai seems like the CEO that the search giant needs right now. “While the gossip on [former CEO Eric] Schmidt tended to center around things like … his ‘lavish sex palace,’ what you hear Googlers whispering about Pichai is how he promised to put his kids to bed himself every night in 2015,” Buzzfeed reports.

Neil Patel tells marketers how they can safely earn backlinks to drive authority, traffic and revenue this weekend without worrying about link penalties. Legitimate and honest link building requires caution, expertise, and finesse. He suggests starting by becoming sensitive to the needs of the influencer you would request the link from.

Newsweek reports that the FBI will receive assistance from Israeli startup Cellebrite to unlock an iPhone used by one of the San Bernardino shooters after Apple refused to create a back door to retrieve the data. Apple rejected the court order, saying it would create a dangerous precedent.

The Verge, citing The Information, reports that Google is working on a competitor to Amazon Echo. Nest has requested to become part of the project under the guidance of Co-founder Matt Rogers. The slim detail is part of an article on a struggling Nest, which has repeatedly pushed back plans to release a smart home hub code-name Flintstone, as one example.

Bing Ads research shows that 69% of searches will be made by females around Easter, according to data released from the engine's EMEA division. Generation X -- ages between 35 and 49 years old -- contribute to the more than one third of all searches related to the holiday. The data finds that nearly all Easter retail searches are made from smartphones, with 60% of all Easter-related retail searches made from a smartphone or tablet.