Tom Critchlow demonstrates the importance of interpersonal relationships when it comes to building links by providing tips on approaching webmasters and online marketers. He also provides a list of tactics for outreach -- some obvious, others not so obvious. For example, marketers might know to go through a list of top 10 blogs for possible links, but might not know to scroll the blog roll that's typically down the right rail.
Anna Maria Virzi points to a study from Crandall Associates that suggests search marketing salaries are on the rise. According to the study, the average salary for SEO specialist rose from $74,900 in 2010 to $75,000 this year; for SEM analysts from $67,100 to $67,800; and SEO analysts, from $66,500 to $66,900. Web analytics managers took the biggest lead in salary.
For those who can't say it in 140 characters or less, Tweetdeck rolled out a Deck.ly feature at the end of January. The tool enables marketers to add more words to their tweets. But Jessica Lee believes that opens Twitter streams to "chatterboxes" -- those with the inability to get straight to the point. She tells us how the tools shifts the message and the medium away from marketing.
In Matt Cutt's most recent Webmaster Help Video, he tells us how Google treats sites where all external links are no-follow, the HTML tag that tells the search engine whether or not the page should contribute anything to search engine page rankings. Cutts explains why it might (or not) make sense to have the "no-follow" code on a link.
Lawrence Kim tells us Bing has more deeply integrated social signals from Facebook in search engine results. Liked Results promotes links that friends have publicly liked or shared via Facebook. Kim explains that Bing has extended the feature to annotate any URL returned by its algorithmic search results to all users in the U.S., along with the friend's photo when available.
Michael Gray explains keyword density. He tells marketers not to stuff the keywords on the page, but use the words enough times to match comfortably with those in paid search ads or similar to terms used by those searching for related products or services.
Peter J. Meyers tells us why sinking lots of money into SEO campaigns doesn't necessarily mean increased traffic to your Web site. He explains several possible causes for ranking without traffic, focusing mostly on how to identify the problem, rather than on solutions. But he tells you to determine what went wrong and learn from your mistakes.
Kate Morris sought three of the top link-building SEO professionals in the biz to get advice on what many believe a tedious, yet necessary strategy. Subjects range from underused and undervalued link building tactics, to the biggest misconception in link building.
Facebook uses Bing to power search, but Nick O'Neill tells us about six other search engines that support search for the social networking site. O'Neill serves up a list of some of the engines he calls the best,as well as points to the features that make them special. For instance, the search bar Greplin will let Facebook members pull up everything on the network surrounding specific terms. The tool will search and aggregate results from all the social networks to which the user connects.
Google Tuesday released to developers the SDK for Android 3.0 operating system, Honeycomb, aimed at supporting tablets. Motorola's tablet, Xoom, the first to run Honeycomb, debuts on the market Thursday. For those building applications, Google offers a variety of user interface features aimed at improving plug-ins. Xavier Ducrohet provides an overview of the features.