Microsoft finally removed a fake Bing ad that claimed to be a Chrome download link, but instead installed malware on the person's device. This fake link served up in the top result when users search for keywords like "download Chrome" on the Edge browser. The link took users to a fake Chrome site, and even claims to have an authentic file that downloads onto your computer, according to one report. The link took searchers to what looks like a standard Chrome download page, but it's really googleonline2018.com, which includes …
Google is making changes to AdSense. Each new site will go through a verification process that verifies the owner of the domain or whether the person at least has the ability to modify its content. The process also reviews the site for compliance with AdSense policies. Before advertisers can show ads on a new site they also must add the site to their AdSense account. Google also said it is renaming the My Sites tab to Sites and moving it further up the menu to make it easier to find.
Amazon is reportedly allowing advertisers to use search data to retarget those visiting its marketplace across the web. The pilot program is only available through Amazon’s demand side platform. Reports suggest it's the first time Amazon search data is being used off of Amazon’s owned and operated platform. The test applies search data for off-platform campaigns, according to the report.
Chief Executive Tim Cook, Apple CEO, issued a call for U.S.-wide data-protection regulations. Cook used the word "weaponized" to describe how U.S. citizens are being taken advantage. His "sharply worded speech" came during a privacy conference organized by the European Union. He told the audience and EU privacy regulators that the "U.S. should enact a comprehensive federal privacy law that follows their example."
A BuzzFeed News investigation uncovered an ad fraud scheme involving more than 125 Android apps and websites, some were targeted at kids. It seems separate apps, companies and websites are connected to a network of front and shell companies in Cyprus, Malta, British Virgin Islands, Croatia, and Bulgaria. A person involved in the scheme estimates it has stolen hundreds of millions of dollars from brands whose ads were shown to bots instead of actual humans. BuzzFeed shared a full list of apps and websites, along with their developers, in a spreadsheet.
Apple gives parents the option on iOS 12 to only let kids visit specific websites, but it seems they can do a better job when it comes to filtering out sites in search, such as those that support terrorism. The search filters out results related to “safe sex,” “sex assault hotline,” and “sex education,” but it allows search results for bombing, poisoning, and how to join a terrorist group. The Verge explains.
James Damore, the former Google engineer whose firing caught the attention of the media, is abandoning his lawsuit against the company in favor of arbitration. Damore sued Google earlier this year alleging he was terminated for his political beliefs.
Rand Fishkin and Jumpshot pulled data to dispel several myths about companies leading in search and volume across the web While Google holds nearly 90% of the general search volume market share, Amazon slightly commands a higher percentage than Google when it comes to search volume for products. Fishkin walks through the data in a quick-read post about Google, YouTube, Bing and other companies.
Google quickly went from denying a censored search engine for China to admitting one exists. Google CEO Sundar Pichai called the work "very promising" on stage Monday at the Wired 25 Summit, and said the engine will be able to serve 99% of the queries users request, according to Wired. At the conference, Pichai didn't "back away" from talking about the engine, codenamed Project Dragonfly, saying the potential to expose the world to more information is guiding Google’s push into China.
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