Microsoft introduced a new bug bounty this week -- a reward to those who can find “speculative execution” CPU vulnerabilities similar to those disclosed recently in the Meltdown and Spectre CPU flaws. The bounty, which is $250,000 for bugs that are similar to Meltdown and Spectre, will run through the end of 2018.
Google now lets advertisers create and track custom metrics at keyword and ad levels through Custom Columns in AdWords, adding to the campaign and ad group levels. It can help marketers gain additional insights into how their campaigns perform based on non-standard metric targets. For example, per Google, advertisers can see how engaging ads are on mobile device by creating a custom column for mobile click-through rate (CTR). They also can see how specific keywords convert by creating a custom column for mobile conversion rates.
The Next Web reports that Google is testing a simplistic "Material Design" layout for search. There's no word on whether or not the layout will make it into the engine, but The Next Web has a couple of screenshots of what it would look like. The format has more defined borders and accentuates the older card-box view. There's no word on the importance of the potential change.