• Google Capital Makes Investment In Care.com, Its First Public Company
    Google Capital said Wednesday it has invested $46.35 million in Care.com, making it the biggest single shareholder. It is also the first time that Alphabet's investment arm has infused money into a public company. Google Capital has been known for investments in privately held startups like SurveyMonkey, according to DealBook
  • Apple, Amazon, Google Locking Out The Competition?
    Elizabeth Warren says Apple, Amazon and Google are trying to lock out the competition, according to Peter Kafka. The Re/code reporter wrote that Warren had "different beefs" with the three she accused all of suing their respective power to "'lock out the smaller guys and newer guys.'" Officials from Apple, Amazon and Google declined to comment, but Kafka found at least one rep from a competitor who would.
  • 10 Social Media Tips To Augment Search
    Create and repeat? It's not that easy. Larry Kim provides marketers with 10 Twitter and Facebook advertising tips to get consumers to pay more attention to their content, which include ways to improve quality scores, increase engagement with audience targeting, generate free clicks from paid ads, and more.
  • How Google Puts Virtual In Reality For Daydream
    In Fall 2016, Google will release a platform called Daydream that it says provides a better-priced headset that offers mobile, high-quality experiences. The company's also building mobile apps with 360-degree views for VR for Google Play, Maps, and YouTube. Forbes that a look at the different units to give content creators insight into a variety of platforms such as GearVR from Samsung.
  • Native Advertising And Content Marketing Pair Up
    François-Xavier Préaut spoke with eMarketer about the importance of native advertising and the evolution of content marketing. The two defined the media, spoke about ways the two relate to more traditional display advertising, and where ad blocking fits into the mix. Native advertising on mobile devices still needs to grow up. Investments are small, mostly because they didn't adapt well with the platform, but that's changing.
  • Google Taps LyricFind To Display Song Lyrics In Search Results
    Google just signed a multi-year licensing deal with Toronto-based LyricFind to display song lyrics in its search results. “While the terms of the deal weren’t disclosed, LyricFinder Chief Executive and co-founder Darryl Ballantyne projects publishers and songwriters seeing ‘millions’ of dollars in additional revenue from this arrangement,” Billboard reports. 
  • Baidu Lowers Revenue Guidance After Regulators Issue New Search Ad Rules
    Chinese regulators accused Baidu of promoting false medical information on its search platform, issuing new rules for online ads in the country. As the company works toward meeting those requirements and reducing sponsored links, it revised second quarter revenue guidance from around $3.2 billion to around $ 2.8 billion. Search services revenue per user is a key driver of Baidu’s valuation and a decline in this number will impact the company’s valuation negatively in the short term, according to an analyst firm.
  • EU To Bring New Antitrust Charges Against Google
    Companies still believe Google abuses its power and dominance in advertising. The European Commission has asked rival companies to permit disclosure to Google of confidential information they submitted that support allegations. The companies have one week to submit the revisions, according to The Wall Street Journal.
  • How To Manage First Impressions
    Larry Kim tells us that scientific studies prove humans have biases that create a filter through which they see the world and people. He writes that people cannot control how others judge them, but they can control the type of information they put out to the public for all to see. And while he focuses on human interactions and traits, first impressions also apply when it comes to brands and advertisers.
  • Alphabet's Secret Plan For The Mobile City Of The Future
    Sidewalk Labs, a subsidiary of Alphabet that spun out of Google in 2015, could make it easier to drive and park in cities by creating hybrid public and private transportation options that rely on ride-share services such as Uber -- or perhaps Google's autonomous cars. The Guardian obtained documents that show how Sidewalk's app, Flow, would use camera-equipped vehicles, like Google’s Street View cars, to count all the public parking spaces in a city and read roadside parking signs. It would then combine data from drivers using Google Maps with live information from city parking meters to estimate the available spaces. Drivers would ...
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