LinkedIn last week expanded the Boost button onto the company's events page, allowing advertisers to promote organic posts. The blog post provides directions on how to use the Boost button, such as selecting the target audience, setting the campaign schedule and budget, and entering payment information. This creates an event ad that appears in the LinkedIn feed.
Twitter is rolling out Product Drops to merchants in the U.S. for iOS devices. The initial version releases only in English. Lego, Dior, Fossil, Jeff Staple, Home Depot and others are testing the feature. Merchants tweet about an upcoming product launch and followers will see a "Remind me” button at the bottom of the Tweet. With one tap, the follower can request to be reminded when the brand releases the product.
Ahrefs, a search engine optimization toolkit company, has been working on a search engine to support content creators. The cost of the venture: about $60 million. The new engine, dubbed Yep, will give 90% of its ad revenue to content creators because they "make search results possible" and "deserve to receive payments for their work," Ahrefs founder and CEO, Dmytro Gerasymenko told TechCrunch.
Microsoft Windows Search zero-day vulnerability can automatically open a search window containing remotely-hosted malware simply by launching a Word document. Matthew Hickey, Hacker House co-founder and security researcher, found a way to combine the newly discovered Microsoft Office OLEObject flaw with the search-ms protocol handler. Using this type of malicious Word document, bad actors can create elaborate phishing campaigns that automatically launch Windows Search windows on recipients' devices and trick them into launching malware.
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