This week, Google held its Zeitgeist conference supporting the meeting of minds. In a series of videos, Google highlights sessions from the conference. The speakers include Ray Kurzweil, Deepak Chopra, and Mark Cuban. For example, Chopra -- who has training as a physician in neuroscience -- spoke about the future of well being.
Chris McGee serves up tips for five landing page goals on ecommerce sites by using the tool Doppelpager, which allows marketers to copy and change existing landing pages to better support paid-search campaigns. He tells us in the video that marketers have less than 10 seconds to gain the interest of site visitors who come to the page looking for answers to questions, such as "do you have the product I need." Failing to convey the answer to that question through relevant content on the landing page could cost brands that customer for life.
Stoney deGeyter might be onto something, but making messages short and sweet isn't new. Sound bites have become an essential tool for those wanting to make a point in the shortest amount of time, but the strategy dates back to pre-Twitter days. The social network and text messaging made the strategy popular and essential to accommodate shorter attention spans. How does it work? deGeyter tells us.
Google has launched a beta version of Page Speed Service, which collects content from pages on the fly, and republishes it on a proxy server, according to Bill Slawski. Imagine the ability to offer localization and set up translations of text on the page, or change images and logos depending on the viewer's location. A recent patent filing details this option. Slawski points to four patent filing that Google was assigned behind this technology from Netmask Internet Technologies.
Social helps to identify real-time search trends. Google Trends provides data for breakouts on keywords around current events, but a three-day delay from Google Insights and AdWords only provides monthly numbers, according to Michael King. He points to several strategies for real-time keyword research tactics and tools -- among them comparing social signals, such as Twitter tweets, with search.
For those living under a rock, social proof in search results or on blogs shows up in the form of Likes, +1s, Fans, Followers, tweets, and recommendations. Here's a list, and tips on how marketers demonstrate "social clout" through tools, apps, widgets, buttons, and platforms. A few alternatives are offered in the form of Diggs and AddThis.
In this video, Brian Massey talks about slicing up visitor segments to understand buying habits based on two predictive metrics, such as average time on site and average pages per visit. The metrics are used to define visitor engagement and to better understand personalities. The insight provides tips on using custom segments and reports in Google Analytics.
Miranda Miller points to Conductor's Part II release of its Unoptimized SEO series, How SEOs are Missing out on Natural Search Traffic by Neglecting On-Page Auditing. The study examines SEO professionals' on-page auditing behavior and their attitudes toward SEO technology. Findings range from the amount of mismatches between auditing frequency and the rate of Web page changes that leave opportunities behind to the percent of auditing that marketers must still do manually when using semi-automated software.
Recent changes to Facebook announced at f8 are heading Facebook's strategy future away from Google+, according to Heather Sundell, who unravels and explains the changes to Facebook announced at f8. As a result of the Facebook team finally listening to member requests for privacy, sharing and usability, the changes are nothing short of major, she writes. Instead of telling your friends what you're doing or thinking, members can literally show them.
Google celebrates its 13th birthday today. Larry Page and Sergey Brin began working on the BackRub search engine in January 1996, and registered the domain name "Google" in 1997. Incorporation followed on Sept. 7 1998, but the duo decided to celebrate the company's birthday on the date -- Sept. 27 -- they announced the number of pages the engine indexed. David Angotti gives us a rundown of the dates, along with links to supporting posts.