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How To Use Google Analytics Custom Segments, Reports

  • ClickZ, Wednesday, September 28, 2011 3:31 PM
In this video, Brian Massey talks about slicing up visitor segments to understand buying habits based on two predictive metrics, such as average time on site and average pages per visit. The metrics are used to define visitor engagement and to better understand personalities. The insight provides tips on using custom segments and reports in Google Analytics.

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