Stoney deGeyter describes what he believes is the correct way to optimize content for keywords. He explains how to keep the focus on keywords by developing core terms and supporting phrases. He also suggests paying attention to writing style, and developing strong page titles and descriptions.
Breaking down the silos to tap data, Joanna Lord tells us how to leverage SEO for search retargeting. Lord, who views the method as recycling SEO efforts, explains how to use search retargeting as a paid acquisition channel. She writes that it allows advertisers to reach back out to consumers who have previously searched for brand names or specific keywords.
David Kirkpatrick tells us how one company solved its confusion with online branding through internal site search technology. In the process, the company helped its customers find the products they wanted, even when accidentally visiting the wrong e-commerce site. Kirkpatrick lays out the challenges and takes us through the process of solving each one. The biggest issue stems from being a large company with multiple divisions, leading to a confusing online presence.
Asking friends for advice on a specific subject seems like second nature to many people. David Bradford provides some crowdsourcing tips in Facebook that marketers can use to solve business problems. Bradford tells us how he categorized all his 5,000 Facebook friends into 50 categories, which helps him target specific questions to groups of like-minded people. I'll bet marketers could use the same tactics in Google+.
Paul Burani tells us six ways that search marketers can capitalize during the holidays, or other times throughout the year that are known for giving gifts. The follow-up from tips about search engine users' gift-oriented shopping behavior focuses on the types of strategies that search marketers can use to capitalize on seasonality and online and offline behavior. Burani discusses low-hanging keywords, diversity, ad extensions, and more.
Google on Thursday rolled out Page Speed Service, an online program that automatically speeds up the load time of Web pages. Signing up for the service requires companies to point their site's DNS entry to Google, according to Google Engineer Ram Ramani. He explains how it works and what marketers need to do to take advantage of the service.
Slow Web page load times can negatively impact sites, and in turn, influence quality scores for paid-search accounts. Earlier this week, Google announced it would roll out improvements to the +1 button that will speed Web page load times for those that have implemented the social tag. Felicia Coover tells us how speed influences paid-search campaigns and outlines steps that marketers can take to correct lag times.
Determine your competitors' strengths on Facebook, gain raw Facebook data using the Facebook Open Graph, and discover the freebies that encourage competitors' fans to like their page. Kristi Hines takes us through the details, providing seven ways to reveal not only the tactics competitors use on Facebook, but also what their Fans like. She also explains how to target ads to fans of a competitor's Fan page using Precise Interests, and respond to criticism.
And marketers thought it only happens in the United States. It turns out that an Internet leak in Russia on Yandex, Microsoft, and others exposed the private shopping habits of people at more than 80 online stores. Some of them sell model cars, perfume, sex toys, and more, according to Natalya Krainova. The slew of leak reports has prompted speculation that companies working in personal data protection deliberately search for online privacy breaches, she wrote.
Experts at PPC Hero have created a new "The Ultimate Guide to Google AdWords Quality Score" to help marketers get a handle on changing tactics for paid-search campaigns. Marketers can access the revised guide from the Guides tab on the site. The new guide includes information in the old Quality Score Handbook, so marketers can reference historic information.