Sharing information remains one of the most important ingredients for a successful relationship between an inside marketing department and its agency partner, but there are other things to consider also when managing paid-search campaigns. Know the client's business, don't take credit for the basics, and remember that the hard work has a "shelf life" -- so accomplish the task and move on to the next, according to Jeff Allen. Read the article here.
Joe Keenan tells us how Lenovo strengthened its brand name in organic search results to achieve an increase in revenue from SEO. The company's Web site traffic rose year-over-year by 40% in the U.S., 54% in the U.K., 48%% in Germany, 110% in India, and 10% in Japan. Read the article here.
The cost per click per brand name on Google continues to rise. In fact, the price rose 80% in the past year, according to George Michie and Rachel Schnorr. Taking the seasonal effect out of the picture reveals an even more dramatic uptick, according to the two. So they took the finding to Google. Here's the company's explanation. Read the article here. Several of our analysts at RKG noticed that brand cpcs on Google have been on a pretty steep upward trend. Individually they looked to see if there were affiliates or ...
Here's a look at some of the key differences between Instagram and Vine, and how marketers can use each to draw more attention to their products and services. Ryan Harris explains the advantages and disadvantages for the length per clip, editing capabilities, and other features. Read the article here.
Jay Taylor gives us some tips on how to gain more from measuring SEO success based on specific key performance indicators (KPIs). Marketers know that rankings, traffic and conversions are effective methods, but Taylor steps through how each can produce higher returns. He believes tracking KPIs allows marketers to measure SEO performance, but also collect actionable data for future ad targeting. Read the article here.
Optimizing content to serve up in search engine results makes good content great, according to Elisa Gabbert. She guides us through the process of optimizing the informational architecture, making content shareable, integrating a search function on the Web site, and featuring content in what she calls a "best of" sidebar. Read the article here.
Analyzing log files is a critical component of search engine optimization. Tim Resnik explains how Googlebot crawls Web sites and provides details on optimizing the crawls by using information found in server logs. He tells us how formatting the data in Excel helps marketers find and analyze Googlebot crawl optimization opportunities. Read the article here.
While marketers continue to question what "real time" really means, many do know that email produces near-immediate results. eMarketer points to a study done earlier this year that rates email as the No. 1 channel for real-time personalized messages. In fact, the media is used by 55% of respondents. Read the article here.
Kristi Kellogg left a position as a newspaper editor to join BruceClay. After 100 days on the job she has jotted down a list of takeaways, facts, figures and tips on SEO, quality content, visual engagement, and social media. The tips range from adding rich media to LinkedIn profiles helping them stand out, to adding an ALT attributable to images to reinforce the target keywords and subject of the page. Read the article here.
Huh? What's a "nofollow" link? Marketers new to search optimization might ask themselves that question once or twice before catching on, but Megan Marrs put together a cheat sheet to help newbies easily understand and remember the rules. She explains that without nofollow rules, consumers would see a lot more spam-related content. She tells us when to use them and why. Read the article here.