Narrative has raised $8.5 million in Series A funding and plans to launch a product designed to further simplify the process of buying and selling data. The Series A funding was led by G20 Ventures with additional funding from existing investors Glasswing Ventures, MathCapital
, Revel Partners, Tuhaye Venture Partners, and XSeed Capital.
Google has launched an AdSense reporting page that will roll out in phases to make it easier and faster for marketers to get insights into their accounts. There have been changes such as Google limited reporting data for all AdSense products to the last three years. Google also removed all YouTube and AdMob reporting data, including the data from estimated earnings in AdSense reports and the home page. Advertisers can download their old data from either the old Reports page until the end of September or the new Reports page until the end of 2020.
Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations and campaign-level associations to help advertisers optimize campaign performance and make campaign management easier. Campaign-level associations can help marketers apply and manage audience associations at the campaign level, no longer requiring the ability to apply the audience targeting to each of the ad groups and then change each individual bid boost. Subha Hari explains the changes.
Gmail users might have noticed something wonky about their email accounts yesterday. Google on Wednesday patched a major security bug impacting the Gmail and G Suite email servers. The bug could have allowed a hacker to send spoofed emails mimicking any Gmail or G Suite customer. ZDNet explains.
Why do enterprise companies like Oracle and Microsoft want to buy the U.S. arm of TikTok? It has clout with younger generations willing to listen to the messages being created by others. Experts, politicians, and creators are betting on TikTok to play a major role in the upcoming presidential election, according to one report. Users won't find many politicians on the platform. Minnesota State Sen. Matthew Little might be a anomaly. He believes TikTok will become beneficial for this upcoming election when it comes to court young voters, educating them on how to register to vote, hosting …
U.S. programmatic digital out-of-home advertising spend will more than double in 2020 year over year, totaling $181.6 million, rising to $533.8 million by 2022, according to eMarketer's forecast. The estimate puts programmatic DOOH accounting for 2.2% of total OOH ad spending in the U.S. in 2020. A OOH campaign can be set so inventory is programmatically purchased whenever certain conditions are met. eMarketer explains.
Doug Emhoff, the husband of Democratic VP Kamala Harris, is in the midst of a decade-long battle over the Taco Bell chihuahua. He and another man claim they created the chihuahua mascot and were not compensated by the fast-food chain. The battle has been going on since 1998. The Business Insider reports that Taco Bell attempted to shift liability onto advertising agency TBWA. It's a long, drawn-out story.
Google Sheets allows marketers to organize data, but the free cloud-based tool has more to offer than many realize. Knowing the formulas to use for specific tasks will save marketers time and "mental energy." Sebastian Hovv goes through the basics, and delves into many of the details in more advanced uses, from splitting data into two cells to applying one formula to multiple cells.
Google now aggregates additional information into basket of information, offering a shortcut to current weather conditions and forecasts, along with a severe weather alert based on the user's location. When the user taps the weather shortcut, they will see the forecast, appended by whatever warning has been issued.
Sam White, a descendant of Confederate veterans, who protested against the Chatham County in North Carolina commissioners' decision to remove a Confederate monument from the county courthouse, is having a billboard owned by LAMAR advertising removed from his property. White told ABC11 he doesn't want the Black Lives Matter message anywhere near the Confederate flag he flies on his land in protest of the county's decision on the monument.