• Kantar And Coronavirus: How To Understand Consumer Buying Behavior
    Since the impact of the coronavirus outbreak has some similarities to SARS, Kantar Worldpanel China reviewed its consumer purchase data for 15 cities in China between 2002 and 2003 to shed light on how consumer behaved. It could help marketers understand the buying behavior during the outbreak of the coronavirus. There are major differences in the market and policies since the SARS outbreak in 2003, the year when ecommerce emerged in China. During this time, consumers increased their purchase of Household Cleaning and Personal Cleaning products. Most ate meals at home. Sales of culinary and instant food categories rose in the 12-weeks ending ...
  • China Contract Manufacturer Cites Coronavirus As Reason Employees Should Stay Home
    Hon Hai Precision Industry Co.'s Foxconn, a contract manufacturer that builds Apple products, told employees in Shenzhen not to return to work on February 10, the end of the extended Lunar New Year holiday. The delay might not hurt advertising for Apple products, because the company doesn't do much advertising, but it does put up a roadblock for smaller companies that sell Apple-related and technology products. One such company is device manufacturer Plugable Technology, which sells on Amazon. 
  • How One Man Gamed Google Maps
    Simon Weckert toted a bunch of smartphones down empty streets in Berlin and essentially gamed the technology Google Maps uses to predict traffic, he told the Business Insider in an email. It turns out that Google Maps continually pings smartphones actively using the software to determine the approximate density of traffic and how fast it's moving. He carried out the experiment to draw attention to the blind trust that people have in tech companies. Weckert carried out the experiment last summer, but waited to publish the results in honor of Google Maps nearing its 15th birthday.