Lindsey starts with the basics and moves to more advanced issues when describing the dos and don't of using Canonical tags. She goes into detail of why and how to use the rel canonical tag and when not to use it, including the opinions of experienced SEOs.
Earlier this week, Google announced a feature for its local business advertising platform called Google Boost. The service, available initially only in San Francisco, Houston and Chicago, enables local business owners to easily create search advertisements directly from their Google Places account, according to Camille Canon. She provides insight on ways to capitalize on the ads appearing in the Sponsored Links sections of Google's SERP, as well as on Google Maps. These ads will include basic information about companies, including location, telephone number, ratings and reviews.
Larry Dignan tells us that Oracle has amended its patent-infringement lawsuit against Google about Android and provided line-by-line comparisons in its exhibits to define the exact Java code in violation. Dignan provides copies of the filing.
Neil Patel has put together a beginner's guide to Google Webmaster tools. The lengthy step-by-step instructions full of screen shots walks through adding a Web site, site configuration, crawler access and site links. And don't forget about video, Patel writes. Marketers with video on their sites may want to make sure they include raw video files in their sitemap.
Google Instant, which suggests popular search strings, is making it harder for politicians to hide their indiscretions, says Zach Matthews. In fact, "the Republican candidate for Governor of Georgia, Nathan Deal, may very well be the first politician to lose an election in part because of a search-string suggestion." Matthews explains in full.
Gary-Adam Shannon once thought Google's paid search app, AdWords, was like an iron wall, impervious to hacks, and free from illegal, immoral, or just downright dirty stuff. Turns out, it isn't. In fact, Shannon explains how easy it is to get almost anything listed in AdWords ads. He runs down AdWords no-nos and tells us how to get around the walls. Let's see how long this lasts once Google gets wind of the holes in AdWords.
Here's a post on how to drive more traffic to your Web site through Yahoo Answers. The key, of course, is to provide meaningful answers to questions. Yahoo awards points for answering question, especially if you're voted "best answer," and an answer that reaches 250 points allows you to include live links.
Google will offer SEO advice through the Webmaster Central blog. This "site clinic" will focus on nonprofit organizations, but the advice will likely benefit small business and government sites, too, according to the post. Nonprofits can submit their site for Google to use as an example. Submission instructions are posted on the site.
You've set up a paid search campaign, but for some reason the conversation tracking just doesn't work. It's a dilemma Robert had to dealt with twice in recent months due to technology interference. Ideally, PPC campaigns would always run smoothly, be easy to measure, and integrate seamlessly with outside technology. Realistically, it doesn't work that way. So, Robert steps through ways to compensate.
Jeremy Bencken explains the correlation between links and traffic, assigning a valuation to the links, and building return on investment through link-building. Answering the question of why another site might want to link to yours may all come down to the quality of your content, he notes.