Baidu introduced an Android-based smartphone. The search engine's Web site explains that the phone offers a cloud-supported operating system with voice search, word search, personalized cloud applications, and cloud transmission encryption security. To top it off, Jon Russell also tells us that Apple will add Baidu's search services to its iOS operating system.
Attempting to digest the full influence of Google's Penguin algorithm updates, Nick Eubanks tells us from experience how to identify an over-optimized site. His site -- nickeubanks.com -- got hit with Google's Penguin update. The interesting part is that he doesn't promote it. Nor does he build links or monetize it. The site simply exists as a digital resume and a place to rant.
It's not who you know online, but rather what you know and how many people you can influence across social networks and blogs. Lisa Buyer tells us about getting scored, ranked and labeled across Klout, PeerIndex, Kred, and Percollate, and how companies want readers to vote and comment on posts. She explains how to turn these tools into a brand strategy, and ways to improve scores.
Some 57% of companies still treat social media and search marketing strategies separately, according to the UK Search Engine Marketing Benchmark Report from NetBooster and Econsultancy. Responses from more than 500 advertisers and agencies collected during February and March reveal that 57% plan to increase investments in search engine optimization (SEO), and just under half will invest more in paid search. Social Media remains a key focus with 62% of companies expecting their budgets to increase in this area over the next 12 months, with 9% expecting their social media spend to more than double. Mobile budgets will also double.
Know the competition, enhance branded campaigns, and avoid overpaying Google and under-bidding others. These are a few of the five tips Sam Owen explains to help marketers get started using the Auction Insights tool. He takes us through each tip, and provides a few screen shots to explain the process. For example, Owen suggests that rather than bidding up the entire ad group, marketers should focus on the keywords that stand to gain most, and shows how to identify them.
The Chrome operating system got a revamp, and David Pierce tells us why the forthcoming version finally feels more like an OS. He takes us through the release of the Chromebook and Chromebox, to tell us about features in the Chrome OS version, codename Aura, which support both Samsung devices. The OS runs like the brains of a mainframe dumb terminal hooked to the Internet and cloud storage.
Google has reported a surge in search queries since it launched Knowledge Graph on May 16, but declined to get more specific during an interview Amit Singhal gave The Wall Street Journal. He told the WSJ that more searches means an increase in visits to non-Google sites through links serving up in search results. So, does getting to intended content faster mean searchers can search for more information within a specific amount of time? No word yet from Singhal on how many searches are influenced by the change, but one person briefed on Google's plans previously said the shift could …
Moving beyond single tests, tactics that build support for test programs, and optimizing landing pages are three of the five topics David Kirkpatrick highlights in a series of how-to articles the firm plans to present at a forthcoming conference. Skip about one-third down the page to discover insight from analytics and testing experts on what to look for before investing in testing tools, such as how free tools meet specific needs and how paid tools differ, as well as some of the challenges to building these tools in-house.
Some of the world's biggest Internet companies will switch from Internet protocol version 4 to Internet protocol version 6, or IPv6, next week in an effort to make the Web accessible to more devices. IPv4 standards had limitations on the number of IP addresses it could support. Beginning June 6, companies like AT&T, Bing, Cisco, D-Link, Facebook, Google, and Yahoo will participate in the transition and move to the next-generation Internet protocol, IPv6.
Search marketers last month gained a new way to organize AdWords keywords -- ad copy, ad groups and campaigns with Google Labels -- that offers insight into more sophisticated reporting, bidding and automation, according to Joy Barberio. Labeling became a strategic tactic at Rimm-Kaufman in 2003. Barberio serves up a variety of options and benefits on "neat" ways to label.