Google has introduced a way to highlight specific attributes that make a business unique. The company calls it structured snippet extensions, which allow advertisers to include more information in text ads. Advertisers can now select a predefined "Header" to input a list of customized values. For example, hotel brands promoting properties can create a structured snippet for Amenities. Senthil Hariramasamy explains.
What is the correlation between Web search ranking results and the site’s actual traffic? Roy Hinkis analyzes the relationship between Web site rankings and traffic engagement to see the metrics that have the biggest correlation to rankings.
The Google Display Network began converting text ads to Richer Text as of July 31, confirms WordStream after speaking with a Google rep. The technology behind these image ads is partly designed to turn text ads into Richer Text ads by analyzing the click-through rate, conversions per dollar, deep conversion rate, and landing page dwell time. The ad runs on text and image, and image-only inventory, which Larry Kim explains.
Adding to its overseas’ frustrations, Google is facing fresh charges of anti-competitive practices in India. “Flipkart, Facebook, Nokia's maps division, MakeMy-Trip.com and several other companies have corroborated complaints that U.S. Internet giant Google abused its dominant market position, in their response to queries raised by the Competition Commission of India,” Economic Times reports.
Google rejected claims from European Union antitrust officials that the company favored its own search results over rivals. The New York Times reported Thursday that the response was in reference to fines worth billions of dollars if it is found to have broken the European Union’s antitrust rules.
Bing means so much more than a search engine to Microsoft, writes Mary Jo Foley. Today, the search engine's advertising business contributes multiple billions to Microsoft's bottom line, but she claims that Web search advertising is just the tip of the Microsoft search iceberg. She runs through all the reasons why.
Google announced Thursday that it will expand weather-related information that appears in Google search results when Web users search for information about particular storms or tornadoes. It will show a map of the location in relation to the oncoming storm, visualizations of its forecast track, wind severity and arrival time, courtesy of NOAA, and more.
The lack of measures for success in content marketing have brands waffling with building strategies to create, distribute, and measure the impact of their content. Milton Welch suggests aside from looking at keywords, consider semantic correlation to Google, a backlink metric that track the signals of popularity and authority sites accrue according to the quality and volume of internal and external linking. It often defines relative strengths and weaknesses in the campaign. Welch explains.
CEOs wants to see results. Measurement tools don't always tell the story. The data needs people to analyze the story. With input from marketing and analytics leads at Google, Comcast, and Carat USA, a white paper reveals what and who it takes to become successful.
How much conversion credit should affiliates receive for any given transaction? The answer varies depending on whom you ask and the circumstances behind the performance marketing campaign. Google lays out some key advantages of using data to determine and measure the metric. Casey Carey explains.