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AdWords Structures Snippets, Highlights Features In Ads

Google has introduced a way to highlight specific attributes that make a business unique. The company calls it structured snippet extensions, which allow advertisers to include more information in text ads. Advertisers can now select a predefined "Header" to input a list of customized values. For example, hotel brands promoting properties can create a structured snippet for Amenities. Senthil Hariramasamy explains.


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