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Google Display Network Converting Text Ads To Richer Text

The Google Display Network began converting text ads to Richer Text as of July 31, confirms WordStream after speaking with a Google rep. The technology behind these image ads is partly designed to turn text ads into Richer Text ads by analyzing the click-through rate, conversions per dollar, deep conversion rate, and landing page dwell time. The ad runs on text and image, and image-only inventory, which Larry Kim explains.

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