Moz acquired a tool called SERPscape that contains data on 40,000,000 U.S. search results, along with an API capable of querying loads of interesting data about what appears in those results such as domain and keywords that pages rank for, and search rankings by industry. For now, SERPscape will remain a separate company, but in time the tool will integrate into Moz's projects.
A Google car got smashed with tomatoes during Tomatina, an annual tomato-throwing festival in Spain, after the mapping car's driver tried to take 360-degree view pictures to post on the Internet. At the annual fiesta, 175 tons of ripe tomatoes are offloaded from several trucks into the crowd packing the streets for an hour-long squishy battle.
Max Rossett didn't think he was ready for a job at Google until he typed in the words "python lambda function list comprehension" into google.com and got in return a box that read "You’re speaking our language. Up for a challenge?" Here's what happened next.
What happens to search when the browser is no longer the front door? As Mike Borland points out, search has been the gatekeeper to the Web for the past decade, and the dominance has been lucrative for companies like Google, Bing and Yahoo. BIA Kelsey will release a report on the topic, a few paragraphs outlined in this post, but search experts at the next MediaPost Search Insider Summit in Deer Valley, Utah will debate the challenges and benefits this December. Join us.
Map Maker is now open in the U.S. and 44 other countries after being shuttered in May. Tom Maxwell calls attention to a few varied features in the latest version. For example, Google chose what it calls Regional Leads from each region of the world to moderate their area and ensure that only legitimate modifications to the map are approved. Maxwell explains.
Claiming business listings and keeping them updated is important, but finding the directories in which they appear can become cumbersome. Kristi Hines tells marketers in a post to start by looking them up in Google. These are the ones to tackle first. After claiming the listings start to find new ones. Create listings on local business directories where competitors have listings. Hines runs through all the steps, such as directories ranking for specific keywords, to the cost of local listings and how to check the directory's search traffic.
Can Microsoft's Cortana bring more searches to Bing on Android devices, historically Google's domain? Microsoft announced that its voice assistant Cortana now is available on Android in public beta in the United States. The app allows users to set and receive reminders, search the Web, and track important information such as flight details as well as initiate and complete tasks across all the devices owned by the user.
Amazon Text Ads are now available to all Seller Central account holders, per Elizabeth Marsten. She tells marketers the new program requires marketers to set up a Seller Central account on Amazon. Since Amazon began shutting out third-party traffic, she estimates the volume for click and impressions stands at about 10% compared to what marketers might see in their Google search and keyword campaigns. Marsten explains how the ads works and who Amazon will allow in the program,
Google appears to be testing a new Maps feature that lets users upload food-related photos. “The feature, which is rolling out to local guides ‘level 3 and above’ first, will apparently alert users when Maps has found a newly-captured photo taken at a food-related place on their device, and offer to attach that photo to a location for other users to see,” Android Police reports.
The European Union is surveying Web publishers to gather evidence that Google has abused its dominance in online advertising. The Wall Street Journal reports that the EU's competition office has sent out questionnaires to companies this week. One question asks whether Google's advertising contracts block Web site operators from placing ads on their sites that compete with Google's ad business. Natalia Drozdiak explains.