Amazon Text Ads are now available to all Seller Central account holders, per Elizabeth Marsten. She tells marketers the new program
requires marketers to set up a Seller Central account on
Amazon. Since Amazon began shutting out third-party traffic, she estimates the volume for click and impressions stands at about 10% compared to what marketers might see in their Google search and
keyword campaigns. Marsten explains how the ads works and who Amazon will allow in the program, Read the whole story at Search Engine Watch »
