A British Columbia judge has the power to issue an injunction forcing Google to scrub worldwide search results about pirated products, the Supreme Court of Canada just declared. “Those siding with Google, including civil liberties groups, had warned that allowing the injunction would harm free speech, setting a precedent to let any judge anywhere order a global ban on what appears on search engines,” Fortune reports.
Consumers won't find Google Shopping pages ranking in its organic search results, and they will not find links to Google Shopping in paid-search links promoting Shopping products, writes Will Critchlow, who argues against the decision of the European Union to fine Google. In fact, he writes, "there is only one link to Google’s own CSE on any of their search results page" and that is under the Shopping category at the top of the search engine page. Critchlow breaks down the EU's ruling and explain why this could be the start of many more fines to come.
Google is urging lawmakers to reconsider how governments access customer data stored on servers located in other countries. As Reuters writes: “The push comes amid growing legal uncertainty, in the United States and across the globe, about how technology firms must comply with government requests for foreign-held data.”
Driven by the success of its cloud-based software suite, Adobe reported strong second-quarter earnings this week. “The California-based company … said its sales in the quarter ending June 2 climbed 26.7% year-over-year to a record $1.77bn, beating Wall Street forecasts of $1.73bn,” the Financial Times notes.
The European Union is reportedly preparing to fine Google for more than $1 billion for abusing the dominance of its search engine. “The EU move, expected in the coming weeks, will accuse the company of using its near monopoly in online search to unfairly steer customers to its own Google Shopping service,” the Financial Times reports.
Google on Tuesday announced an update to its Local Guides program, which the company put together to get its users to update data in Google Maps and upload photos of local venues. It is changing its level system and how it rewards points for those who make updates. Once users hit the fifth level and scored 500 points, there was little motivation to continue adding content. With five extra levels and 10,000 points, the game changes.
Google has hired Manu Gulati, a chip architect at Apple for nearly eight years, Variety reports. Gulati took the job of lead architect for system on chips, which will enable Google to install more phone functions directly onto the semiconductor chip embedded in the phone. "Google relied on a chip designed and manufactured by Qualcomm when it introduced its first Pixel phones last fall," per Variety.
Earlier this week, Google introduced Maximize Conversions, a Smart Bidding strategy that automatically sets the correct bid for each auction to help marketers get the most conversions from daily budget. As an early tester of the feature, Trex, a luxury composite decking company, used Maximize Conversions to build brand awareness and saw a 73% increase in conversion volume. Josh Moser explains.