Advertisers can attract new users to their app using interstitial video ads on the AdMob network. Just enter in the video's YouTube URL or Google Play Store listing, you can have a brand new video ad for your app. A new feature also enables brands to install an app category for targeting on the AdMob network to find new customers who have installed apps.
With a six to three vote in a ruling released Wednesday, the the U.S. Supreme Court agreed with broadcasters in finding that Aereo's model was functionally no different from what cable companies do, except that cable TV companies pay broadcasters fees and Aereo does not. David Talbot tells us what the ruling could do to cloud streaming services and how it will affect brands and content.
Michael Schrage gets on a soapbox calling advertising creativity "a bit of a con job" -- and all the industry really needs is the metrics to back the campaigns. "The better argument is that traditional advertising and marketing firms have pathologically overinvested in creativity while consistently underinvesting in meaningful metrics," he writes. The "secret sauce" of campaigns on Google, Bing, Yahoo, Twitter, Pinterest, Instagram, and Facebook has been -- and will be -- the ability to measure, track and remain accountable. That means measuring creativity.
Google has launched a YouTube show called "The Apps Show" to help enterprise employees get to know the latest apps and learn how to use them. The show will also demonstrate how Google runs apps. It's about companies running "smarter, not harder."
The majority of Americans say social media doesn't affect their purchase decisions, although many brands run aggressive marketing campaigns on Facebook, Twitter and other social sites. Some 62% in the U.S. say the ads and comments on these sites do not have any influence on their decisions to purchase products. Millennials are not influenced much either, per the Gallup report.
Apparently, Kevin Rose upset Portland neighbors when he bought a home in 1892 and decided to demolish it. A neighborhood group in the Willamette Heights section of Portland, Ore. has started a petition to get the Digg founder and Google Ventures partner to change his mind. Neighbors are asking him to keep the home and remodel it or sell it to someone who will.
At Cannes, last week, Marissa Mayer reportedly stood up some top ad execs. As CMO Today reports, Yahoo’s CEO showed up nearly two hours late for a dinner hosted by Interpublic Group, and attended by execs from Mondelez, MillerCoors, and Chobani. Sources tell CMO Today that Mayer said she fell asleep. Problem is, as CMO Today notes, “Ms. Mayer’s hopes of improving Yahoo’s performance depends a great deal on improving Yahoo’s relationship with marketers and Madison Avenue.”
Google has released a white paper with recommendations on how to structure Shopping campaigns, paying close attention to useful tips for marketers beginning to transition their campaigns. The main points cover product feed optimization and updates. Companies will need to transition by August.
Twitter cofounder Biz Stone told Sky News he turned down a $500 million offer from Facebook several years ago after he and cofounder Evan Williams came up with a selling price they figured no one would agree to pay. That price -- about $500 million -- would later turn into billions, as the history of the company goes.
Google now tracks parental status in AdWords, per Larry Kim. He provides a screenshot of the tab. He tells us parental status targeting has not been rolled out across all advertiser accounts, but the demographic offers three options, including "not a parent" and "unknown." It allows advertisers to exclude or adjust bids similar to the way a marketer might for age and gender.