Google introduced a robots tag Friday for when embedding content on web pages. It's called indexifembedded. The tag lets marketers tell Google to index the content even when it’s embedded through iframes and similar HTML tags in other pages.

Google’s Search Advocate John Mueller explains how Google Search uses synonyms, and whether human get involved in the decision. component to it. The question, submitted to the Google Search Central SEO office-hours hangout found on YouTube, asks about the automated process of understanding synonyms, and if humans are involved in helping Google understand what words are related.

A Reddit user searched for the term “Target gift card balance” on Google mobile and found that the very first result is an ad, titled “Check Gift Card Balance - Target.” But the site is not Target. The site is known as “bristolhirevan," but the ad’s description says it will let users check their gift-card balance “immediately,” and that it offers “all van sizes to fit your needs.”

Microsoft and Qualcomm have plans to develop custom augmented-reality chips used in future lightweight AR glasses, the pair announced at CES. The plan is to integrate software like Microsoft Mesh and Snapdragon Spaces XR Developer Platform.

Yoast SEO, a WordPress plugin that helps websites perform better in search engines like Google, becomes available on Shopify. The Shopify app aims to help its 12 million active users work on their own SEO to create pages optimized for people and search engines. Similar to the company’s WordPress plugin, it helps to optimize your pages by providing feedback on the findability and readability of web pages.

Keywords provide the most telling options when it comes to targeting ads to consumers. The date nears. Meta in November said it would remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” are among the examples given.