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Meta Deadline Nears To Remove List Of Keywords From Ad-Targeting Options

  • Facebook, Monday, January 3, 2022 4:47 PM

Keywords provide the most telling options when it comes to targeting ads to consumers. The date nears. Meta in November said it would remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” are among the examples given.

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