Some 55% of respondents to a Search Engine Journal poll think they cannot rank high in search engine query results without using link-building techniques. Rina Caballar tells marketers how to use link building as well as options to explore other methods that can help the company listings rank higher. Caballar explains other ways to gain the links and exposure.
Google announced Monday that its digital skills program will offer 10,000 scholarships for Android developers in Europe. Aspiring developers can apply for one of 9,000 scholarships, while the remaining more experienced ones can apply for the Associate Android Developer Fast Track, a training course that leads to Android developer certification.
Google is reportedly warning some high-profile journalists and professors that foreign hackers are targeting their accounts. As ars technica writes: “The people reportedly receiving the warnings include Nobel Prize-winning economist and New York Times columnist Paul Krugman, Stanford University professor and former US diplomat Michael McFaul, GQ correspondent Keith Olbermann, and … Politico, Highline, and Foreign Policy contributor/columnist Julia Ioffe.”
Ronell Smith shares tips and tricks with marketers for adding featured snippets to a content marketing strategy. Smith outlines an approach by dividing the project into four steps and provides the steps for each, allowing everyone on the team to focus and understand the goal. Marketers should start with identifying a simple question, providing a direction answer, offering value-added information, and make it easy for users and Google to find the content. Smith explains.
Google is expected to reach a tax settlement with the Indonesian government in the next few weeks that could prove just how deep its pockets go, people familiar with the matter told Reuters. While the company will need to pay back taxes and fines, Google also will need to agree to a new calculation of profits made in the country, Reuters says. The news organization reported that "Google agreed to pay 130 million pounds ($185 million) in back taxes to settle a probe by Britain's tax authority [in January], which had challenged the company's low tax returns for the years since 2005." ...
Google has launched two AMP reports that allows site owners to get detailed on their progress with Accelerated Mobile Pages. Site owners can switch between the AMP non-rich results report and “AMP Article rich results,” which includes things like "in the news."
Microsoft on Wednesday announced plans to join The Linux Foundation -- a nonprofit group focused on open technology development and its commercial adoption. “Microsoft is joining at the Platinum level, the highest level of membership, which costs $500,000 annually,” Venture Beat reports. What’s more, “John Gossman, architect on the Microsoft Azure team, will sit on the foundation’s Board of Directors and help underwrite projects.”
While critics continue to bash Facebook for spreading fake and misleading news, Google doesn’t seem to be doing much better. “If you Googled 'final election count' on Monday morning to find out which presidential candidate was ahead in the popular vote, you might have noticed something strange about the search results,” Business Insider writes. “Namely, the top Google News result links to a Wordpress blog called '70 News,' which claims that Donald Trump won the popular vote by a margin of almost 700,000 votes, and cites Twitter as its source.”
Microsoft Bing announced Thursday it is piloting app installs in the U.S. in an effort to held brands navigate consumers directly to their apps. The technology automatically detects the user's mobile device and operating system, sending customers to the corresponding app store - Apple App or Google Play. App developers will need to set up tracking with one of Bing’s certified partners such as Appsflyer, Kochava, Tune, and Apsalar to track installs from the ads.
Ars Technica reports that Google has shut down a malicious ad attack on its AdSense advertising network that automatically downloaded the banking fraud Trojan called Trojan-Banker.AndroidOS.Svpeng onto Android devices when users visited affected Web sites.