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Bing Piloting Direct Navigation To App Installs In U.S.

  • Bing, Friday, November 11, 2016 4:20 PM
Microsoft Bing announced Thursday it is piloting app installs in the U.S. in an effort to held brands navigate consumers directly to their apps. The technology automatically detects the user's mobile device and operating system, sending customers to the corresponding app store - Apple App or Google Play. App developers will need to set up tracking with one of Bing’s certified partners such as Appsflyer, Kochava, Tune, and Apsalar to track installs from the ads.

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