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Making Featured Snippets Stick

  • Moz, Wednesday, November 23, 2016 2:15 PM

Ronell Smith shares tips and tricks with marketers for adding featured snippets to a content marketing strategy. Smith outlines an approach by dividing the project into four steps and provides the steps for each, allowing everyone on the team to focus and understand the goal. Marketers should start with identifying a simple question, providing a direction answer, offering value-added information, and make it easy for users and Google to find the content. Smith explains.

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