- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
Inside Performance, Laurie Sullivan - Friday, March 17, 2023
CHEQ research shows that more than 40% of all traffic online ...
- Google Rolls Out Core Algorithm Update
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 16, 2023
Google's March 2023 core algorithm update is now rolling out. Matt Southe ...
- Video Varoom: Brands Are Spending More On This Form Of Content
Email Insider, Ray Schultz - Monday, March 13, 2023
Video delivers the best ROI, and most firms are using it ...
- Google Ads: How Much Companies Spend
Inside Performance, Laurie Sullivan - Friday, March 10, 2023
Go Fish Digital during the past years has worked with many softwa ...
- Creative Services Professionals Are Most Concerned About AI
Data & Programmatic Insider, Laurie Sullivan - Monday, March 6, 2023
Market and audience research firm GWI found that in advertising, 22% a ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Inside Performance, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Fifty-Eight Percent Of Enterprise Marketers Plan To Use AI For SEO, Study Finds
Inside Performance, Laurie Sullivan - Thursday, March 2, 2023
Among enterprise marketers, some 58% plan to use AI for SEO a ...
- Industry Poll Of Concrete Plans For Using AI: Meh
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
The study from Europe's DMEXCO finds just one in ten marketing executiv ...
- Bing AI Algorithm Insights On Chat From Bing Product Manager
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 28, 2023
Fabrice Canal, principal product manager for Microsoft Bing, presented in Austin, Texa ...
- Will Consumers Buy Products Based On Recommendations From ChatGPT?
Inside Performance, Laurie Sullivan - Monday, February 27, 2023
As data reveals what people think about ChatGPT, the transformation of sear ...
- DMi Partners Ups 4 Staffers To VP Roles
MAD, Fern Siegel - Tuesday, February 21, 2023
The Philadelphia-based DMi Partners reported a 26% uptick in revenue year-over-year. ...
- NP Digital Integrates ChatGPT Tech Into Products To Automatically Write, Optimize Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 15, 2023
NP Digital has integrated paid search data into its Answer The Publ ...
- Rage Clicks, Slow Page Loading Drove Increase In Web Bounce Rates, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
Email is a relatively small contributor to traffic, while direct is firs ...
- Conductor Acquires Searchmetrics, Cements Position In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2023
Enterprise organic marketing firm Conductor announced Tuesday the acquisition of European-based competit ...
- LinkedIn Lets Users Customize How Articles Appear In Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
LinkedIn members can now customize SEO titles and descriptions to control h ...
- Yandex Source Code Leaked, Racial Slurs Found In Document
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2023
A former Yandex employee allegedly leaked source code containing 1,922 ranking facto ...
- How 2022 Trends Will Affect 2023 Advertising
Inside Performance, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- Yoast SEO Makes Major Changes To Its Interface
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 24, 2023
The new version of Yoast introduces a card-style interface that doesn’t requi ...
- Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization
Inside Performance, Laurie Sullivan - Monday, January 23, 2023
When does a company know it needs a chief revenue officer? "Insi ...
- Technical SEO: What's Important In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Google's formal announcements have a material impact on business and plans f ...
- Bankrate's Use Of AI To Write Content Stirs SEOs, Google
Inside Performance, Laurie Sullivan - Thursday, January 12, 2023
Treegoat Media says its technology unlocks the value of content trapped ...
- SEO Tips To Offset Inflation In 2023
Inside Performance, Laurie Sullivan - Friday, December 23, 2022
As traditional and paid-media costs rise, SEO in particular has become t ...
- Marin Reintroduces Company Platform, Announces Budget Optimizer
Inside Performance, Laurie Sullivan - Friday, December 16, 2022
Marin Software recently reintroduced the company and its platform as MarinOne ...
- Yext Releases Search, Social, Publisher Features To All As 2022 Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2022
Listings Verifier and other features support Yext's Answers Platform. Twitter and Instagr ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- SEO Adoption Rates Rising As Marketers See Benefits
Inside Performance, Laurie Sullivan - Monday, December 5, 2022
Marketers want to make the best use of all investments as pa ...
- Google Updates to Understand
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 25, 2022
Google is shaking up algorithms. Lily Ray at Moz takes us throu ...
- Most Business Owners Want To Sell Products On TikTok, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 17, 2022
Many think TikTok could overtake Amazon and Google as it moves in ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The Brand
Data & Programmatic Insider, Laurie Sullivan - Monday, November 14, 2022
Expanding ad agency Journey Further from the U.K. to the U.S. ...
- Fans, SuperUsers, Ambassadors: Community as Marketing
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
A year ago, Visible Wireless built its own social sandbox apart fr ...