Google Best Practices will launch an interactive education program for Universal App campaigns (UAC). UAC uses Google's ML technology to find the app customers based on business goals across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network. The first course, Introduction to Universal App, will cover how machine learning helps marketers and how the platform works. There is a list of classes, ranging from defining app goals to calculating an average app customer lifetime value.
Google plans to open four local Hubs in France, run by a network of local partners focusing on digital. They will have a dedicated team setting up free training to support online skills and digital literacy. The move aims to help people find better jobs, keep their families safe online, and develop businesses or careers. Brittany will become Google's pilot region, with the opening of a Google Hub in Rennes during first half of 2018. Three other hubs will follow, Sundar Pichai wrote in a blog post.
People, no doubt, will pay close attention to the alleged political discrimination lawsuit filed in connection with the termination of James Damore and David Gudeman, two ex-employees and lead plaintiffs in a class action brought in a California state court. Lloyd Green writes that the Damore case raises questions about the integrity of its leadership team, and whether the "high-minded rhetoric and self-image are simply illusory." What makes the case even more interesting are California laws. Under California law, political speech appears to be protected from retaliation -- even in the private sector, Green writes. Unlike the First Amendment that guarantees speech rights in the face of …
Someone is shooting out the windows of buses that take Apple employees to work, though the buses are not marked with the logos of the companies that hired them. The color of the buses do identify the companies. The attackers use pellet guns or rocks. Fortune reports the attacks took place on highway 280, so Apple diverted its buses , though doing so adds up to 45 minutes of commute time. On Friday a Google bus was attacked on the same road. Google also said it rerouted its shuttles from the highway as a result.
After refusing to censor its services, Google pulled many of its services and apps from China in 2010 and has not been back. A Google spokesperson told Reuters there have been no changes to Google Maps in China after Japan's Nikkei media agency reported that Google was preparing to relaunch Google Maps. "Google, however, stated that the Google Maps browser has been available in China for many years while there is no Maps application offered in the country," Reuters reported.
Google has put together a checklist of best practices for marketers wanting to create experiments that produce results. Advice points to focusing tests on one variable at a time, designing tests to reach statistical significance, and avoid changing campaigns while experiments run. Pick a metric before tests begin. Each will produce a large amount of data and balancing multiple metrics makes it difficult to pick a winner.
Google Review extensions will stop serving up in AdWords this month and will be deleted in accounts next month, February. The idea behind the feature was to allow businesses to let other customers know how a respected third-party source thinks about the company's work. Google provides instructions on how to save the data and suggests using sitelinks, callouts and structured snippets for those businesses wanting to show more information with ads.
Recommendations drive time spend on YouTube. Now they're driven by artificial intelligence. In fact YouTube Chief Product Officer Neal Mohan told CES attendees that more than 70% of the time when visitors watch something on the site they're riding a chain of recommendations driven by artificial intelligence. Those on mobile devices watch on average of 60 minutes per session, according to CNet.
Google announced this week the company will combine the ways consumers can pay with Google, including Android Pay and Google Wallet, into one brand--Google Pay. The goal is to make it easier for consumers to use the payment information saved to their Google Account to speed through checkouts. During the coming weeks, consumers will begin to see Google Pay online, in store, and across Google products.
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