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Google Educates Marketers In Universal App Campaigns

  • Google, Tuesday, January 23, 2018 2:14 PM

Google Best Practices will launch an interactive education program for Universal App campaigns (UAC). UAC uses Google's ML technology to find the app customers based on business goals across Google Play,, YouTube and the millions of sites and apps in the Display Network. The first course, Introduction to Universal App, will cover how machine learning helps marketers and how the platform works. There is a list of classes, ranging from defining app goals to calculating an average app customer lifetime value.

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