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Digital Marketing Rises In-house, But Marketers Lack Knowledge

Some 57% of companies still treat social media and search marketing strategies separately, according to the UK Search Engine Marketing Benchmark Report from NetBooster and Econsultancy. Responses from more than 500 advertisers and agencies collected during February and March reveal that 57% plan to increase investments in search engine optimization (SEO), and just under half will invest more in paid search. Social Media remains a key focus with 62% of companies expecting their budgets to increase in this area over the next 12 months, with 9% expecting their social media spend to more than double. Mobile budgets will also double.

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