- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- Google Faces $17B Lawsuit In UK
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
A UK court has ruled Google must face a lawsuit that cou ...
- Why The Future Of Google Privacy Sandbox Relies On UK's CMA
Performance Marketing Insider, Laurie Sullivan - Monday, February 26, 2024
The test is limited with a 1% sample equal to millions ...
- Microsoft Wins Nod From U.S. Court To Acquire Activision
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
After a long, drawn-out process and multiple roadblocks, Microsoft finally secured t ...
- On-Site Search Failing Because Retailers Still Lack Advanced Resources
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 15, 2023
Traditional search engines are moving toward AI and conversational chat, causing ...
- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Data tracking and the role that big tech companies play online ...
- United States Is The Most Data-Breached Country
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 7, 2022
Cybersecurity company Surfshark on Tuesday released findings compiled from 18-years of da ...
- Google Hit With UK Antitrust Probe Into Ad-Technology Roles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
The UK's competition watchdog announced another investigation into Google for potential antitru ...
- Google Still Serves More Than Half Of UK Shopping Ads
Performance Marketing Insider, Laurie Sullivan - Monday, May 9, 2022
Searchmetrics' analysis suggests Google may have stopped trying to increase competition ...
- Havas Group Acquires Search Laboratory, Secures Place In Cookieless Future
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Havas Group on Wednesday announced the acquisition of Search Laboratory, a digit ...
- Google Ads, Fossil Fuel Brands Among Biggest Spenders In U.K.
Performance Marketing Insider, Laurie Sullivan - Friday, January 7, 2022
One in five ads served on Google search results for 78 climate-relat ...
- Uptick In Reviews And Google My Business Views, Report Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The report ranks the top U.S. retailers, identifies key trends and examin ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know th ...
- Hearst's iCrossing Acquires Mediablaze
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 3, 2021
Hearst's abandoned plans to integrate iCrossing into a new Solutions and Servic ...
- Google Tightens UK Policy On Financial Ads
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 30, 2021
Google will update its Google Ads Financial Products and Services policy a ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online da ...
- Microsoft Backs Publishers Getting Paid For News, Even In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
Microsoft lobbied for other countries to follow Australia's lead in calling f ...
- YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 10, 2021
More than 250 brands have reportedly stopped campaigns on YouTube and Goog ...
- Facebook News To Launch In UK In January, Will Pay Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook News will compete with Google News, offering curated, personalized top stori ...
- Pinterest Adds Performance Metrics, Shoppable Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
Pinterest announced the launch Tuesday of ads alongside visual search results a ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Marketers using Google Ads in the U.K., Austria and Turkey will beg ...
- Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
Emodo, a company focused on data activation and monetization, has partnered wi ...
- Why The New York Times, CNN, The Guardian Are Top Google News Sources For COVID-19
Performance Marketing Insider, Laurie Sullivan - Thursday, April 16, 2020
Publishers missing out on ad revenue hope to turn site visitors looki ...
- UK Becomes First To Use Apple, Google COVID-19 Tracing Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 13, 2020
The opt-in mobile tracing technology build into the app will warn use ...
- Ecommerce Ad Spending Rising Globally
Performance Marketing Insider, Laurie Sullivan - Monday, March 23, 2020
Ecommerce ad spending in the U.S. jumped from $4.8 million the we ...
- Microsoft Bing Tracks COVID-19 Confirmed Cases, Aggregates Data And Articles
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 14, 2020
Microsoft Bing has launched a COVID-19 Tracker website that provides details ...
- Trust In Brands Waning, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
Only 71% of people trust consumer brands and many trust them le ...
- GDPR Panic Is Over - Time To Worry About Brexit
London Blog, Sean Hargrave - Tuesday, November 12, 2019
DMA figures suggest GDPR was a win-win -- but now marketers a ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- Amazon Prime Day Spurs Search Ad, Media Buys
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 25, 2019
Amazon announced Tuesday it will hold Prime Day on July 15 a ...