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What Does Real-Time Marketers Really Mean?

While marketers continue to question what "real time" really means, many do know that email produces near-immediate results. eMarketer points to a study done earlier this year that rates email as the No. 1 channel for real-time personalized messages. In fact, the media is used by 55% of respondents. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.