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How One Large Company Solves Search

David Kirkpatrick tells us how one company solved its confusion with online branding through internal site search technology. In the process, the company helped its customers find the products they wanted, even when accidentally visiting the wrong e-commerce site. Kirkpatrick lays out the challenges and takes us through the process of solving each one. The biggest issue stems from being a large company with multiple divisions, leading to a confusing online presence.

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