The Cyberspace Administration of China announced Saturday that there are new rules for online search and advertising in the wake of the investigation of advertising practices on Baidu. The rule states that search companies must provide objective, fair and authoritative results, and urges service providers to identify and label paid ads clearly. Regulators also want to see timely reports and cache information from service providers whenever they find content deemed illegal in search results, which includes anything that threatens national security or related to terrorism.

Hanapin Marketing introduced a program Friday called the "In-House Partnership," which offers brands the agency resources required for what the company believes is less than what it would cost to hire a full-time employee. The partner program will act as a month-to-month retainer that allows in-house teams to have the flexibility, multi-account experience, and cross-industry expertise of an agency without the high monthly fee often associated with a long-term commitment, according to the agency.

Online education startup Udacity is working with Google on the launch of a new course covering the basics of Android programming. “The aptly titled Android Basics Nanodegree is aimed at those with little or no programming experience and provides entry points into Java, web APIs, using a SQLite database, and more,” VentureBeat reports. “But beyond that, it will also cover how to develop an idea for an app into something more substantial, along the lines of an actual app.”

Google Fiber just announced plans to acquire Webpass -- a high-speed, fiber Internet provider presently serving five U.S. cities. “The deal, should regulators approve it, would be the first acquisition for the broadband unit under Alphabet and another signal of its ambition to become a competitive national player in the industry,” Recode reports.

Here is reconfirmation that the degree of collaboration among marketers and agency partners continues to increase as digital marketing becomes more complex, requiring more resources and knowledge to execute around tactics like programmatic media buying and user experience design. Some 52% of marketers said they partnered with two or three agencies in 2016, a higher rate of collaboration than was seen in either 2014 or 2015, according to eMarketer, citing stats from SoDA, which follows the state of marketing innovation. The study estimates that half of clients relied on agency partners to help them innovate on products and services, higher than any …

Jo Cameron dives into long tail keywords, detailing the tools that marketers will need to uncover tips and tricks to support the next phase of long-tail keywords. So what the heck are long-tail keywords? Cameron describes them as search queries with emotional triggers or technical terms that readers learned from "reading forums, and compared features and prices before mustering up the courage to commit and convert on your site." Long-tail searches might include queries such as “best Web designer in Nottingham” or “mirrorless camera 4k video 2016” or “sailor moon cat costume.” The detailed post covers everything from suggestions to researching the …

As VidCon kicks off in Anaheim, Calif., among the bright lights of Disneyland, Google released stats from comScore that suggests YouTube is changing the way consumers consume video content. When given a choice where to watch video, adults prefer online video platforms 30% more than watching on TV, according to research released Thursday from comScore. Among millennials, that number jumps to 105%. The post also delves into length of time, how viewers take action and more.

Google launched AdSense Labs Wednesday giving publishers access to test newer features the company's working on. The first two Labs Google will launch include Show Fewer Ads and Inline Ads. Not all projects will apply to all brands. The Show Fewer Ads lab lowers the number of ads shown to users by at least 1%. Publishers can expect to see a drop in revenue, but Google estimates the drop at less than 1% of revenue because it puts the focus on eliminating lower value ads for that specific site. Inline ads are 320x100 ad units that are automatically inserted in the mobile site as a user scrolls down the page. …

AOL CEO Tim Armstrong told the Wall Street Journal at Cannes Lions that the topic of Google's and Facebook's growing online dominance has "loomed over many conversations" in the past week, coming up at nearly every meeting with publishers and advertisers he's taken. Armstrong said the concern centers on walled-garden strategies. Facebook and Google are increasingly restricting third-party companies from operating on their networks and from accessing their data, he told the WSJ. That will prompt AOL to pursue more open strategies. 

The number of DMCA takedown requests on Google search have quadrupled in the past two years, as the industry tries to keep people away from pirated sites. Some 5.1 million pirate URLs were reported to Google in first week of June, 2014, a figure that increased to more than 22 million two years later, according to TorrentFreak. The takedown requests are from copyright holders asking Google to remove specific content from search results indexed from Web sites.