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Google Launches AdSense Labs

  • Google, Wednesday, June 22, 2016 2:21 PM

Google launched AdSense Labs Wednesday giving publishers access to test newer features the company's working on. The first two Labs Google will launch include Show Fewer Ads and Inline Ads. Not all projects will apply to all brands. The Show Fewer Ads lab lowers the number of ads shown to users by at least 1%. Publishers can expect to see a drop in revenue, but Google estimates the drop at less than 1% of revenue because it puts the focus on eliminating lower value ads for that specific site. Inline ads are 320x100 ad units that are automatically inserted in the mobile site as a user scrolls down the page. This new ad format eliminates the need to write the logic to dynamically insert ad units on the Web page. 

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