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Hanapin Introduces Partner Program For In-House Paid-Search Teams

Hanapin Marketing introduced a program Friday called the "In-House Partnership," which offers brands the agency resources required for what the company believes is less than what it would cost to hire a full-time employee. The partner program will act as a month-to-month retainer that allows in-house teams to have the flexibility, multi-account experience, and cross-industry expertise of an agency without the high monthly fee often associated with a long-term commitment, according to the agency.

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