Hanapin Marketing introduced a program Friday called the "In-House Partnership," which offers brands the agency resources required for what the company believes is less than what it
would cost to hire a full-time employee. The partner program will act as a
month-to-month retainer that allows in-house teams to have the flexibility, multi-account experience, and
cross-industry expertise of an agency without the high monthly fee often associated with a long-term commitment, according to the agency.
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