Tag results for "ppc"
- Visa Grabs Performance - Whether Or Not They Admit ItThe power of small steps to make big things happen, for advertiser ...
- CPI Grew In March, But Retail Media Spend Grew MoreThe Consumer Price Index rose 0.4% in March, but recent research sho ...
- Traditional Search Forecast To Fall 25% By 2026: GartnerSearch marketing will lose share to generative AI chatbots from Google, Microsof ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, BrandsGoogle seems to be less invested in client performance and instead focus ...
- Appeals Court Won't Intervene In Suit Against Google Over Alleged OverchargesSiding against Google, a federal appellate court has left in place ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of CannesThe potential and power of creativity is part of being human, ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsIntent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study FindsMarketers are buying into automation, according to a study published by PPCsurvey.co ...
- Microsoft Advertising Intros Ad Type For Service ProvidersMicrosoft Advertising on Monday announced a new advertising format designed for servi ...
- Ad.net Takes On Investor To Expand, Acquire CompaniesClarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- Google Must Face Claims That It Overcharged For Pay-Per-Click AdsA federal appellate court has revived a class-action complaint alleging that Goog ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud IncreasesCHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- CHEQ Acquires Click-Fraud Prevention Firm ClickCease, Expands To Support SMB AdvertisersCHEQ CEO Guy Tytunovich talks about how the acquisition of ClickCease wi ...
- Court Revives Click Fraud Claims Against GoogleIn a defeat for Google, a federal appellate panel has reinstated ...
- Brands Fail At Increasing Site Traffic: Here's How A Few Succeed During COVID-19Four of the 25 D2C brands SimilarWeb identified as holding on ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against FraudCHEQ PPC provides invalid click prevention across all major paid-search platforms f ...
- Court Won't Reinstate Karate School Owner's Class-Action Against GoogleA karate school owner who advertised on Google can't proceed with ...
- TrafficGuard Offers Free Software To Google Ads SMB Advertisers, Identifying Click FraudGuarding ad budgets through free software that identifies click fraud in Goog ...
- PPC And Email Are Best Used TogetherThe main goal of most marketers is to garner as many go ...
- Search Ad Model Takes New Keyword Bid Approach Running On BlockchainPresearch's keyword advertising model, announced Wednesday, takes a new approach to t ...
- Ties Binding Verizon To System1's Startpage Privacy Search EngineThe Privacy One Group, owned by lead generation and targeted ad compa ...
- Google Accused Of Promoting Retailers Who Break UK Law"The Telegraph" is revealing that an investigation by Which? has found th ...
- Paid Search Association Created By Experts To Focus On IndustryA group of industry veterans have joined to create The Paid Sear ...
- Newswire Moves Into Earned Media Managed ServicesThe managed service focuses on performance-based marketing and is aimed at turni ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service PlatformAmazon Sponsored Display ads launched in beta late last week as ...
- Google Criticised By Debt CharitiesGoogle is under fire from charities that help people with debt proble ...
- Microsoft Advertising Editor Now Supports Price ExtensionsMicrosoft now allows marketers to manage Price Extensions in Microsoft Advertising Edito ...
- Google Fights Attempt To Revive Battle Over Click FraudA pay-per-click advertiser has no grounds to revive claims that Google misrepresent ...
- Karate School Owner Has No Right To Sue Over Search Ads, Google SaysA karate school owner who advertises on Google shouldn't be allowed ...
- Google Advertiser Sues Over Alleged OverbillingAn advertiser who sells massage chairs claims Google had "created erroneous advertisin ...
