Tag results for "ppc"
- Advertiser Seeks To Revive Suit Against Google Over Alleged Click FraudA Google pay-per-click advertiser is asking a federal appellate court to revi ...
- Report Finds Industry Salaries Well Into Six FiguresMondo, a staffing agency specializing in tech and digital marketing talent, ...
- Reddit Jumps Into Pay Per Click, Performance AdvertisingReddit's new bid type, pay-per-click advertising rolls out Wednesday and can ...
- Google Debuts Pay For Conversions In Display AdvertisingGoogle has announced pay for conversions, a conversion-based bidding platform for displ ...
- Did Influencer Marketing Just Grow Up?From likes to CPM, influencer marketing is moving beyond followers to g ...
- Google Stung By 'The Times' - AgainThe "Times" has investigated Google after reporters were alerted to illegal sit ...
- Google Caught Out, Again, By 'Buy Fake Passport' StingFake ID, anyone? Google is stung again by "The Times" as i ...
- FTC Urged To Uphold Finding Against 1-800 Contacts In Battle Over Search Ads"Consumers are in the dark because 1-800 methodically secured from all ...
- Facebook And Google Unrivalled Duopoly Relies On Three Letters -- ROIThe results are in -- and the duopoly of Facebook and Goog ...
- 60% Of Marketers To Increase Focus On Organic Search in 2018Organic search is the top-performing channel in 2017 and will be ...
- Search, The Keystone Of PPCAs the PPC marketplace has become even more complicated, the role ...
- Bot Fraud Estimated At $6.5B Globally In 2017, ANA SaysAd spending should increase by 10% or more this year, but ...
- Paid Advertising Making Dramatic Shifts, Study FindsProgrammatic is not the shiny object in every campaign strategy. Despite t ...
- Paid Advertising Making Dramatic Shifts, Study FindsProgrammatic is not the shiny object in every campaign strategy. Despite t ...
- Keeping Catch Phrases Out Of Search AdsShopping with mom for back-to-school clothes usually ended up in my favo ...
- Hanapin Introduces Partner Program For In-House Paid-Search TeamsHanapin Marketing introduced a program Friday called the "In-House Partnership," which offers bran ...
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part ILong-tail keywords represent 70%-80% of search query volume. Yet because of t ...
- Amazon Branded Video Terms Demonstrate Muscle On Google Desktop SearchesAmazon generated around seven times more paid-search clicks on Google desktop search ...
- Optimizing Local Paid-Search Campaigns In AdWords: 6 TipsPaid-search marketers have adjusted strategies for campaigns, landing pages, ad copy, ...
- Supreme Court Rejects Google's Appeal In AdWords BattleThe Supreme Court on Monday refused to hear Google's appeal of ...
- Google Makes Final Pitch To Supreme Court Over Pay-Per-Click Class ActionTech companies headquartered in Silicon Valley could find it harder to fig ...
- Amazon Cagey About Spike In Advertising, Future PlansHidden in Amazon's first-quarter 2016 earnings call, Brian Olsavsky, SVP and C ...
- Google Wants Supreme Court To Nix Class-Action Over 'Parked Domains' Google has asked the U.S. Supreme Court to review an appellate court ...
- Google's Removal Of Right-Hand Side Ads Gives Agencies The Upper HandAgencies that are strong in integrating paid and natural search campaigns a ...
- The DNA Of A Call Through ClicksConversations used as quality signals to better optimize paid-search advertising have beco ...
- Adobe Sees Significant Shift To Mobile Search, But Signs Point To Slowing GrowthPaid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop a ...
- AdStage Automation Platform Connects Campaigns Across Search, Social NetworksAdStage on Wednesday begins rolling out a self-serve cross-network automation platform ...
- iProspect India Hires Former Google Exec To Run Paid MediaiProspect India, the digital performance agency from Dentsu Aegis Network, has hir ...
- Yahoo Serves A New Twist On Google AdsJennifer Slegg shows marketers what Yahoo's test of Google ads in sear ...
- Three PPC Tips To Get The New Year StartedErin Sagin starts the year off by showing marketers how to g ...
