Tag results for "ppc"
- Yahoo Serves A New Twist On Google AdsJennifer Slegg shows marketers what Yahoo's test of Google ads in sear ...
- Three PPC Tips To Get The New Year StartedErin Sagin starts the year off by showing marketers how to g ...
- The Bing Ad Academy Classroom
- Pay-Per-Click Advertising Doing Better Than Expected, Study FindsPay-per-click advertising channels (PPC) will get a bigger piece of the ...
- 10 Paid-Search Retail TipsIn the throes of holiday campaigns? Hanapin has created a infographic illustrati ...
- Is Programmatic Being Used By Big Agencies To Bash The Independents?Enough independents have raised the issue, so it's worth wondering aloud wheth ...
- Tips On Evolving Paid Search BidsSearch marketing campaigns continue to evolve. Performance shifts for many reasons. Jose ...
- Mobile Paid-Search Flaws And How To Fix ThemBecoming "cocky" and not recognizing that paid-search campaigns have room for improveme ...
- SEO The No. 3 Effective Tool For Lead GenerationGenerating high-quality leads for 59% of B2B marketers participating in a rece ...
- October Search Spike Calls For Short-Lived, Focused CampaignWhile it may seem a bit out of the ordinary, advice fr ...
- Why U.S. Apparel Retailers Paid A Higher Cost Per ClickU.S. apparel advertisers paid an average of $1.28 per click in t ...
- How Harman, Wine Enthusiast Use Paid Search, PLAs to Standout From CompetitorsRyan Gibson talks to Harman, and Wine Enthusiast, discussing strategies that he ...
- What To Look For In A Pay-Per-Click Media ExpertPaid search, pay-per-click media -- companies looking to fill an open positi ...
- Why Marketers Using AdWords Should Rely On Deeper InsightsMichael Shin believes there are underused AdWords reports that can help markete ...
- Russian Search Engine Yandex Changes Its Paid-Search Auction Bid ModelYandex.Direct, Yandex's pay-per-click advertising platform, has altered its auction advertising model ...
- Three Ways To Increase Click-Through RatesPutting a special offer in the headline, a main keyword in t ...
- Rising Paid-Search Click Costs Seen In July Across Some BrandsOne trend sparking internal conversations at ChannelAdvisor points to rising brand co ...
- Mobile Cost Per Click Continues To RiseThe party's almost over for marketers who thought they could continue ...
- Content Creators Get 360-Degree View On YouTubeGoogle brought a 360-degree view to video ad campaigns Wednesday through TrueVi ...
- A 'Must Not Do' List For Paid Search CampaignsDave Rocco has published a list of do nots when it com ...
- Bing Shopping Campaigns Officially Rolls Into U.S.Microsoft will soon make Bing Shopping Campaigns the default campaign type f ...
- Optimizing For Search Engine URLs, Not KeywordsKeywords are becoming less relevant when tracking search engine query rankings. O ...
- How To Renegotiate Paid Search Client ContractsKayla Kurtz sheds light on how to make the renewal process ...
- Gartner's Falling PC Estimates Confirm Rise In Mobile Search, ProgrammaticSearch marketers seeing a shift from desktop to mobile clicks on paid-sear ...
- The World's Highest CPC For Paid SearchThe cost per click on keywords differs depending on the state, ev ...
- Search Losing Favor Among Some Small BusinessesSmall businesses find promotional marketing methods the most effective, but email a ...
- A/B Testing Tips To Double CTRs For Ad CopyJamie Smith tells marketers how to double their campaign's click-through rate wi ...
- Marin Software Syncs SmartMarin Software Wednesday introduced Smart Sync, a feature that allows advertisers to r ...
- What Will Google 'Buy' Button Mean For Brands?Google is adding a "buy button" to shopping ads on mobile sear ...
- Tips For Using Google Dynamic Search In AdWordsDynamic Search Ads helps target searchers where traditional keyword targeting fails ...
