- What Will Google 'Buy' Button Mean For Brands?
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Google is adding a "buy button" to shopping ads on mobile sear ...
- Tips For Using Google Dynamic Search In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 14, 2015
Dynamic Search Ads helps target searchers where traditional keyword targeting fails ...
- Marketers Drop Lawsuit Accusing Facebook Of Charging For 'Invalid' Clicks
Daily Online Examiner, Wendy Davis - Thursday, May 14, 2015
A group of pay-per-click marketers have dropped a long-running lawsuit accusing Facebo ...
- Four Integrated SEO And Paid-Search Tips To Consider
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 28, 2015
Site architecture, mobile search ad performance, content marketing and social media, a ...
- Google Feels Rollercoaster Effect With Up And Down Revenue, Paid-Click Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2015
Google's revenue in the quarter ended March 31, 2015 rose 11.9% ...
- Bing's 20% Search Share Could Take More Ad Dollars
SearchBlog, Laurie Sullivan - Thursday, April 16, 2015
Microsoft Bing passed 20% market share on desktop in the U.S. f ...
- A Google Shopping Case Study
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 14, 2015
There are several ways to structure Google Shopping campaigns, per Matt Umbro. ...
- Paid-Search Analytics Metrics Revisited
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2015
Here's a little reminder for those working with content and paid-search campaign ...
- Now TV Links TV Ads To Paid Search
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
The Sky-owned streaming service Now TV has launched a search campaign, ...
- Trada, Google Ventures-Backed, Shutters Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2015
Trada, which launched as a crowdsourced search marketplace in 2008, announced ...
- Pay-Per-Click Marketers Aim To Revive Class-Action Against Facebook
Daily Online Examiner, Wendy Davis - Friday, March 27, 2015
A group of pay-per-click marketers want to revive a class-action alleging th ...
- Makeup, Skincare Brands See Search Engines Driving One-Third Of Traffic To Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2015
Four out of five women in the U.S. wear makeup and intera ...
- Finding Unusual Search Entry Points Into Advertising Campaigns
SearchBlog, Laurie Sullivan - Tuesday, March 17, 2015
Alternative perspectives spark creativity. Start thinking about better ways to use sear ...
- Brands Lose Up To 60K Visitors Monthly From Search Trademark Use, Bidding
SearchBlog, Laurie Sullivan - Thursday, March 12, 2015
In the Consumer Finance industry, the estimated traffic loss for a typic ...
- Matter Communications Acquires Search Maven
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 10, 2015
Matter Communications has acquired search marketing firm Search Maven Media. Search Mav ...
- Why We Searched For These Things Last Year
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 3, 2015
There are some interesting trends in rising search queries analyzed by Wordstre ...
- YP Automates Local And Mobile Search Buys For National Brands
SearchBlog, Laurie Sullivan - Tuesday, March 3, 2015
The first rule of search engine marketing is never say never. Indee ...
- Google Brings Native Search Ads To Google PlayStore
Mobile Marketing Daily, Laurie Sullivan - Thursday, February 26, 2015
Google announced a program Thursday that will allow mobile developers to adverti ...
- It's Digital, Jim - Just Not As We Knew It
London Blog, Sean Hargrave - Monday, February 16, 2015
Native has become the latest channel to be not quite what ...
- Telmetrics Integrates Call Data With DoubleClick Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 12, 2015
Telmetrics will announce Thursday an integration with Google's DoubleClick Search that enabl ...
- Ad Agency Uses Social Keywords From StatSocial To Target Paid Search, SEO
SearchBlog, Laurie Sullivan - Monday, February 9, 2015
An advertising agency in a very large holding company has begun ...
- What Are UTMs And How Do I Use Them?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 27, 2015
The better marketers understand the campaigns that work on a specific d ...
- How To Make Valentine's Day Promotions Work For Most Products, Services
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 16, 2015
Some products or services are not traditionally known as Valentine’s gifts, b ...
- Conversion Rate, Attribution Testing
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 22, 2014
The end-of-year holidays are quickly coming to a close, but following N ...
- Connexity Rolls Out Search Services To Drive Targeting Through Shopper Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Connexity has begun rolling out a media agency within the company. T ...
- AdWords Editor Features Explained
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 12, 2014
Google, Bing and Yahoo say they are working to make search engi ...
- Vizion Interactive Acquires FMB Media Assets, Adds David Szetela to Team
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 3, 2014
Digital Marketing Agency Vizion Interactive announced Wednesday the acquisition of assets from F ...
- Best Practices For Keyword Length For Smartphone Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
Elliot Lant tells us that keyword length performance impacts smartphone paid-search strategie ...
- How Dynamic Parameters Work
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
How do dynamic parameters work for ad copy in Google AdWords? Ran ...
- Google's Nest Labs To Debut Its First Broadcast Television Ads Sunday
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 13, 2014
Nest Labs will launch a series of four television ads Sunday ...