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Paid-Search Analytics Metrics Revisited

  • ClickZ, Thursday, April 9, 2015 11 AM
Here's a little reminder for those working with content and paid-search campaigns. Lisa Raehsler looks at five Web analytics metrics to support paid-search campaigns. She steps through high-revenue keywords, sign-up or cart abandoners, content consumers, and highly engaged. For example, it becomes important to reconnect with consumers who interact with content, so marketers may want to consider tools such as AdWords remarketing lists for search ads. Raehsler explains.

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