- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID da ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google on ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did n ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising a ...
- Amazon Closes Out 2019 By Giving Advertisers Tactical Campaign Advice
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
Amazon has adopted a Google strategy to help marketers become more comfortab ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Inside Performance, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbot ...
- Search Low Priority For Marketers In 2020, Video Tops List
Inside Performance, Laurie Sullivan - Wednesday, August 21, 2019
Video marketing was cited as important to marketing strategies by 76%, follow ...
- 40% Of Consumers Say Remarketing Annoys, Distracts Them
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 26, 2019
The research offers interesting insights on what does and doesn't work wh ...
- Mortgage Lenders Stingy With Marketing Technology
Email Insider, Ray Schultz - Friday, June 7, 2019
Only a few lenders utilize email marketing platforms, NestReady reports. ...
- Vitamix Blending With Amazon
Show Daily, Nina Lentini - Tuesday, April 30, 2019
Vitamix, which sells high-end blenders, banks on customer reviews. In 2016, Vitam ...
- Bing Ads Customer Audiences Rolls Out To Most Markets
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 28, 2019
Bing Ads rolled out Custom Audiences to most marketers, the company sa ...
- App Retargeting Biz Soars For Google, Facebook
Mobile Insider, Gavin O'Malley - Thursday, March 21, 2019
During the second half of 2018, Google saw its share of t ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Digital News Daily, Laurie Sullivan - Tuesday, July 16, 2019
Simpli.fi announced Tuesday the ability to track the increase in ad sal ...
- Amazon Reportedly Testing Search-Based Retargeting
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2018
Amazon is reportedly allowing advertisers to use search data to retarget those visiti ...
- AgilOne, Criteo Partnership Links In-Store Purchase Data To Online Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 10, 2018
"Not only did they want to stop showing consumers online ads f ...
- Cision Acquires ShareIQ To Search, Track Performance Of Images
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
ShareIQ finds, analyzes and indexes original pieces of visual content, and i ...
- Simpli.fi Adds Location-Based TV To Platform For Ad Targeting
Digital News Daily, Laurie Sullivan - Wednesday, July 11, 2018
An addressable geofencing feature on Simpli.fi's platform aims to connect TV viewe ...
- California Privacy Bill's Ambiguity Will Shake Up Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 3, 2018
Search engines will need to list information on what information they collec ...
- Search Is Back, And It's Eating Display's Lunch
London Blog, Sean Hargrave - Thursday, May 31, 2018
It is often overlooked, but Warc says search is growing again ...
- Data Shows Personalized Omnichannel Strategies No Longer An Option
Digital News Daily, Laurie Sullivan - Tuesday, April 24, 2018
The Jivox benchmark report shows the importance of following through to integra ...
- Consumers Lose Loyalty When Brands Make Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 2, 2018
Some 55% of consumers participating in a survey released Monday said th ...
- Adobe Rebuilds Advertising Cloud Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called th ...
- Adobe Advertising Cloud Search Announces New Integrations With Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationsh ...
- Google Changes AdWords Guidelines In Response To Apple's Intelligent Tracking Prevention
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 8, 2017
Google created a new Analytics cookie and made changes to AdWords Ter ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- ARF Focuses On Managing 21st-Century Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2017
Paul Donato, recently appointed to ARF chief research officer to spearhead change ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- Criteo Says New Header Bidder Product Can Help Publishers Fetch 50% Higher Revenues
Real-Time Daily, Tobi Elkin - Tuesday, May 23, 2017
Criteo has launched a new header bidding product that it says ai ...