Tag results for "search retargeting"
- RTB House Testing FLoC: What Executives LearnedRTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Brands Reallocate Ad Budgets As Privacy Policies Put Them In A TailspinPrivacy strategies from Apple, Google and Facebook have led marketers to realloca ...
- Play It Again With Retargeting: Brands Cite Channels And ChallengesEmail is the third-most utilized tool for retargeting, following Facebook/Instagram and Googl ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value ReportingThe feature enables advertisers to track purchase price and order ID da ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study FindsBy tailoring ads that serve up on Microsoft Bing or Google on ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19Many advertisers paused campaigns due to COVID-19, but those that did n ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-PandemicAmerican businesses are spending more time researching direct-to-consumer advertising, native advertising a ...
- Amazon Closes Out 2019 By Giving Advertisers Tactical Campaign AdviceAmazon has adopted a Google strategy to help marketers become more comfortab ...
- Where Marketers Allocate Media Budgets And How Much They Plan To SpendSome 25% of marketers surveyed said they aren't prepared to use chatbot ...
- Search Low Priority For Marketers In 2020, Video Tops ListVideo marketing was cited as important to marketing strategies by 76%, follow ...
- 40% Of Consumers Say Remarketing Annoys, Distracts ThemThe research offers interesting insights on what does and doesn't work wh ...
- Mortgage Lenders Stingy With Marketing TechnologyOnly a few lenders utilize email marketing platforms, NestReady reports. ...
- Vitamix Blending With AmazonVitamix, which sells high-end blenders, banks on customer reviews. In 2016, Vitam ...
- Bing Ads Customer Audiences Rolls Out To Most MarketsBing Ads rolled out Custom Audiences to most marketers, the company sa ...
- App Retargeting Biz Soars For Google, FacebookDuring the second half of 2018, Google saw its share of t ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads ServedSimpli.fi announced Tuesday the ability to track the increase in ad sal ...
- Amazon Reportedly Testing Search-Based RetargetingAmazon is reportedly allowing advertisers to use search data to retarget those visiti ...
- AgilOne, Criteo Partnership Links In-Store Purchase Data To Online Ads"Not only did they want to stop showing consumers online ads f ...
- Cision Acquires ShareIQ To Search, Track Performance Of ImagesShareIQ finds, analyzes and indexes original pieces of visual content, and i ...
- Simpli.fi Adds Location-Based TV To Platform For Ad TargetingAn addressable geofencing feature on Simpli.fi's platform aims to connect TV viewe ...
- California Privacy Bill's Ambiguity Will Shake Up SearchSearch engines will need to list information on what information they collec ...
- Search Is Back, And It's Eating Display's LunchIt is often overlooked, but Warc says search is growing again ...
- Data Shows Personalized Omnichannel Strategies No Longer An OptionThe Jivox benchmark report shows the importance of following through to integra ...
- Consumers Lose Loyalty When Brands Make MistakesSome 55% of consumers participating in a survey released Monday said th ...
- Adobe Rebuilds Advertising Cloud SearchPete Kluge, group manager, product marketing of Adobe Advertising Cloud, called th ...
- Adobe Advertising Cloud Search Announces New Integrations With Microsoft BingAdobe Advertising Cloud Search, the company's search advertising solution, deepened its relationsh ...
- Google Changes AdWords Guidelines In Response To Apple's Intelligent Tracking Prevention Google created a new Analytics cookie and made changes to AdWords Ter ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hard ...
- ARF Focuses On Managing 21st-Century DataPaul Donato, recently appointed to ARF chief research officer to spearhead change ...
