'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads

  • by January 11, 2022

Do not underestimate linear television's ability to drive internet searches for advertisers, reports ad-tech company EDO. Its analysis found that cable and broadcast programming was effective at boosting search activity.

ABC's reality dating series “The Bachelor” had the most engaged audience, according to EDO’s search engagement rate index. The …

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